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西服之外,报喜鸟靠代理品牌寻增?
Bei Jing Shang Bao· 2026-02-04 11:20
Group 1: Hazzys Brand Development - Hazzys, a leisurewear brand under Baoxini, has opened its first flagship store "HAZZYS SPACE H SHANGHAI" in a prime location in Shanghai, significantly larger than previous store openings [2][3] - The flagship store features two floors, showcasing Hazzys' denim, high-end, and young fashion HIS series on the first floor, while the second floor includes a VIP lounge [3] - Hazzys has shown strong performance in Baoxini's financial reports, generating revenue of 1.76 billion yuan in 2023, surpassing the main brand Baoxini, and contributing 1.78 billion yuan to the total revenue of 5.153 billion yuan in 2024 [3] Group 2: Baoxini's Financial Performance - Baoxini's overall performance has been fluctuating, with a revenue of approximately 3.48 billion yuan in the first three quarters of 2015, a decrease of 1.59% year-on-year, and a net profit of about 236 million yuan, down 43.18% [3] - In 2024, Baoxini's revenue was 5.153 billion yuan, a decline of 1.91% year-on-year, with a net profit of 495 million yuan, down 29.07% [3][4] Group 3: Strategic Expansion and Market Trends - Baoxini is accelerating its expansion of the Hazzys brand, opening 79 new stores in 2023, including 37 franchise stores, and plans to add 21 more stores in 2024 [4] - The company is also venturing into the outdoor market, acquiring all trademarks and operating rights of WOOLRICH outside Europe, with plans to open a flagship store in 2026 [5] - The outdoor market is becoming increasingly competitive, with many brands extending into lifestyle and leisure sectors, posing challenges for Baoxini, which originated in business menswear [6]
温州大佬,操刀一笔海外并购
投资界· 2025-02-12 02:37
投资界(PEdaily.cn)旗下,专注并购动态 消费并购潮 。 作者 I 杨继云 报道 I 投资界-并购最前线 又见海外并购。 以下文章来源于并购最前线 ,作者杨继云 并购最前线 . 投资界-并购最前线消息,日前,国际户外服装品牌Woo lri c h宣布,中国男装集团报喜鸟 已收购了Woolri c h在欧洲以外所有地区的知识产权。不过,交易金额尚未官宣披露。 Woolri c h已有近百年品牌史,从19 3 0年创立至今,是美国历史最悠久的户外品牌之一。 而报喜鸟则是国内老牌男装,曾一度坐上国内中高端商务男装头把交椅,并于2 007年在 A股上市,截至2月11日收盘市值63 .19亿。 买下一个国外消费品牌,补足自己的业务线条。这背后,消费并购的大门缓缓拉开。 老牌男装,买下一个户外品牌 根据官方信息,作为此次战略合作的一部分,报喜鸟还将与Woolri c h I nt e r na ti ona l签订 为期五年的品牌采购和咨询协议,以确保全球品牌定位的一致性。 Woolri c h的首席财务官Lor e nz o Fl ami n i表示,亚洲市场——尤其是中国市场的发展对 公司品牌至关重要。并提及 ...