Core Insights - The event "Zhejiang You Li · World Good Gifts" successfully concluded, showcasing 11 representative brands from Zhejiang across various sectors, emphasizing cultural heritage, technological innovation, and health consumption [1][15] Cultural Heritage - Brands emphasized the importance of cultural heritage and innovation, with Zhang Bojian, founder of Hu Shang Xiang Ju, setting the tone by engaging the audience through scent tasting to convey the essence of Hangzhou [3][5] - The brand Gong Mei Ji serves as a bridge between traditional craftsmanship and modern life, aligning with the philosophy of "Zhejiang You Li" to transmit culture and quality [5] - Li Zhen, a representative of a provincial intangible cultural heritage project, highlighted the integration of Longquan celadon with aerospace technology, showcasing modern applications of traditional craftsmanship [7] Internationalization - Brands are adopting innovative strategies for international expansion, such as the "cultural ice-breaking + dual-line layout" approach by the Daughter Red brand, successfully entering the Latin American market [8] - The San Guan Liu Ma Tou brand is adapting traditional snacks to modern health needs while planning to tailor products to regional taste preferences for global outreach [10] Technological Empowerment - Brands in the technology sector are leveraging advancements to create new market opportunities, with Cheng Tian Technology showcasing a groundbreaking exoskeleton assistive device that emphasizes humanistic care [12] - The Bei Ming Xing Miao brand introduced the "Hello Wali" smart bionic robot, demonstrating China's competitive edge in innovative technology [12] Health Consumption - Brands are focusing on user needs in health and daily products, with Pu Yuan Bio emphasizing research on probiotics tailored to various health requirements [14] - The Zheng Meng Leisure brand presented a nap pillow designed to meet modern consumers' quality of life demands, highlighting the importance of small products with significant quality [14] Conclusion - The event reaffirmed the comprehensive strength and market appeal of Zhejiang brands, illustrating a commitment to quality craftsmanship and innovative breakthroughs while promoting local culture on a global scale [15]