Core Viewpoint - The mooncake market in Harbin is experiencing a vibrant sales season ahead of the Mid-Autumn Festival, showcasing a blend of traditional and innovative brands that cater to diverse consumer preferences [1][14]. Traditional Brands - The old brand "Lao Ding Feng" has a rich history and is considered a cultural symbol in Harbin, having been established in 1911 and recognized for its unique "Harbin-style mooncake" [2][4]. - "Lao Ding Feng" maintains traditional recipes and handcrafting techniques, ensuring a consistent taste that resonates with consumers' memories and cultural identity [4][6]. - Another notable traditional brand, "Ha Ping Yi Zhen," is known for its high-quality halal mooncakes, which are popular among local consumers, often resulting in long queues during the pre-festival period [6]. Innovative Brands - New brands like "Da Bao Xing Fu" focus on innovation, introducing products that meet modern consumer demands for health, aesthetics, and emotional value [8][10]. - "Da Bao Xing Fu" has launched a "medicinal food" series mooncake, incorporating natural ingredients like goji berries and stone lotus, emphasizing a health-conscious approach [8][10]. - The brand also creatively merges cultural elements with product design, such as marathon medal mooncakes, appealing to younger consumers and enhancing the festive experience [10]. Market Trends - The mooncake market is shifting towards healthier options, with consumers increasingly preferring low-sugar, low-fat products and smaller-sized mooncakes [12]. - There is a growing trend for mooncakes to be consumed as everyday snacks rather than just festive gifts, leading to the popularity of individually packaged options [12]. - The coexistence of traditional and innovative brands in Harbin reflects the city's cultural vitality, allowing consumers to enjoy both familiar flavors and new experiences [13][14].