Core Viewpoint - The mooncake market in Harbin is experiencing a vibrant sales season ahead of the Mid-Autumn Festival, showcasing a blend of traditional and innovative brands that cater to diverse consumer preferences [1][14]. Traditional Brands - The old brand "Lao Ding Feng" has a rich history and is considered a cultural symbol in Harbin, having been established in 1911 and recognized for its unique "Harbin-style mooncake" [2][4]. - "Lao Ding Feng" maintains traditional recipes and handcrafting techniques, ensuring a consistent taste that resonates with consumers' memories and cultural identity [4][6]. - Another notable traditional brand, "Ha Ping Yi Zhen," is known for its high-quality halal mooncakes, which are popular among local consumers, often resulting in long queues during the pre-festival period [6]. Innovative Brands - New brands like "Da Bao Xing Fu" focus on innovation, introducing products that meet modern consumer demands for health, aesthetics, and emotional value [8][10]. - "Da Bao Xing Fu" has launched a "medicinal food" series mooncake, incorporating natural ingredients like goji berries and stone lotus, emphasizing a health-conscious approach [8][10]. - The brand also creatively merges cultural elements with product design, such as marathon medal mooncakes, appealing to younger consumers and enhancing the festive experience [10]. Market Trends - The mooncake market is shifting towards healthier options, with consumers increasingly preferring low-sugar, low-fat products and smaller-sized mooncakes [12]. - There is a growing trend for mooncakes to be consumed as everyday snacks rather than just festive gifts, leading to the popularity of individually packaged options [12]. - The coexistence of traditional and innovative brands in Harbin reflects the city's cultural vitality, allowing consumers to enjoy both familiar flavors and new experiences [13][14].

Core Viewpoint - The first Harbin Cultural Tourism Sports Industry Expo and the 2025 Harbin Marathon Expo opened, showcasing local brands and promoting regional culture through creative products [1][2] Group 1: Event Overview - The event took place on August 28 at Harbin Ice and Snow World, featuring multiple exhibitors [1] - The local baking brand "Packing Happiness" was a key participant and official supporter of the 2025 Harbin Marathon, having supported the event for three consecutive years [1] Group 2: Company Highlights - "Packing Happiness" showcased a series of creative cakes that incorporate elements of Heilongjiang's landmarks and cultural heritage, attracting significant attention from attendees [1] - The brand provided customized mooncakes and various creative desserts for the marathon, as well as meal support for volunteers, emphasizing their commitment to the event [1] Group 3: Product Reception - The creative cakes were well-received, with visitors praising their artistic designs and flavors, leading to numerous photo opportunities and on-site orders [1] - The company aims to promote Heilongjiang's unique culture and scenery through these products, enhancing regional awareness and appreciation [1][2] Group 4: Future Plans - The company plans to continue exploring local culture and developing more creative products that reflect Heilongjiang's characteristics, contributing to cultural dissemination [2]