文丨王芊 中秋将至，哈尔滨的月饼市场已然飘香，迎来了一年中最热闹的销售季。从老字号糕点到新兴的烘焙品 牌，各商家纷纷都赶在中秋节前推陈出新。 在这座有着深厚文化底蕴的城市里，月饼不仅是节令食品，更是一种情感载体。坚守传统、承载几代人 味觉记忆的老字号品牌和敢于创新、年轻新潮的新锐烘焙力量，在月饼赛道上的不同选择，正塑造着哈 尔滨月饼消费市场的多元格局。 老字号品牌：坚守传统工艺，传承经典风味 在哈尔滨，老字号月饼品牌承载着几代人的味觉记忆与文化认同。 作为哈尔滨食品工业的活化石，老鼎丰的月饼早已超越了食物本身，成为城市文化的一部分。 1911年，浙江绍兴人王阿大、许欣庭二人，带着这块金字招牌来到了哈尔滨，在此扎根百年，历久弥 新。 老鼎丰月饼工艺历史悠久，坚持传统配方与手工制作，饼皮酥香、馅料扎实、甜而不腻，制作工艺和口 味自成一派，被中国食品工业协会面包糕点专业委员会列入国家标准，成为独特的 "哈式月饼"。经过 多年发展，老鼎丰不断改良技术，让消费者享受美味的同时，更加兼顾健康。在快节奏的今天，老鼎丰 依然年复一年地推出那口"不变的味道"，让中秋的团圆增添了浓浓的仪式感。 同样具有代表性的哈平伊真，作为哈尔 ...

Core Viewpoint - The first Harbin Cultural Tourism Sports Industry Expo and the 2025 Harbin Marathon Expo opened, showcasing local brands and promoting regional culture through creative products [1][2] Group 1: Event Overview - The event took place on August 28 at Harbin Ice and Snow World, featuring multiple exhibitors [1] - The local baking brand "Packing Happiness" was a key participant and official supporter of the 2025 Harbin Marathon, having supported the event for three consecutive years [1] Group 2: Company Highlights - "Packing Happiness" showcased a series of creative cakes that incorporate elements of Heilongjiang's landmarks and cultural heritage, attracting significant attention from attendees [1] - The brand provided customized mooncakes and various creative desserts for the marathon, as well as meal support for volunteers, emphasizing their commitment to the event [1] Group 3: Product Reception - The creative cakes were well-received, with visitors praising their artistic designs and flavors, leading to numerous photo opportunities and on-site orders [1] - The company aims to promote Heilongjiang's unique culture and scenery through these products, enhancing regional awareness and appreciation [1][2] Group 4: Future Plans - The company plans to continue exploring local culture and developing more creative products that reflect Heilongjiang's characteristics, contributing to cultural dissemination [2]