Core Viewpoint - The mooncake market in Harbin is experiencing a vibrant sales season ahead of the Mid-Autumn Festival, showcasing a blend of traditional and innovative brands that cater to diverse consumer preferences [1][14]. Traditional Brands - The old brand "Lao Ding Feng" has a rich history and is considered a cultural symbol in Harbin, having been established in 1911 and recognized for its unique "Harbin-style mooncake" [2][4]. - "Lao Ding Feng" maintains traditional recipes and handcrafting techniques, ensuring a consistent taste that resonates with consumers' memories and cultural identity [4][6]. - Another notable traditional brand, "Ha Ping Yi Zhen," is known for its high-quality halal mooncakes, which are popular among local consumers, often resulting in long queues during the pre-festival period [6]. Innovative Brands - New brands like "Da Bao Xing Fu" focus on innovation, introducing products that meet modern consumer demands for health, aesthetics, and emotional value [8][10]. - "Da Bao Xing Fu" has launched a "medicinal food" series mooncake, incorporating natural ingredients like goji berries and stone lotus, emphasizing a health-conscious approach [8][10]. - The brand also creatively merges cultural elements with product design, such as marathon medal mooncakes, appealing to younger consumers and enhancing the festive experience [10]. Market Trends - The mooncake market is shifting towards healthier options, with consumers increasingly preferring low-sugar, low-fat products and smaller-sized mooncakes [12]. - There is a growing trend for mooncakes to be consumed as everyday snacks rather than just festive gifts, leading to the popularity of individually packaged options [12]. - The coexistence of traditional and innovative brands in Harbin reflects the city's cultural vitality, allowing consumers to enjoy both familiar flavors and new experiences [13][14].

Core Insights - The article highlights the trends and innovations showcased at the 2025 China Bakery New Product Launch Week, indicating that these trends will likely shape the industry in 2026 [2][3]. Group 1: Event Overview - The 2025 China Bakery New Product Launch Week took place from May 19 to May 22, 2025, at the Shanghai Hongqiao National Exhibition Center [5][93]. - The event featured numerous exhibitors presenting new products, including pre-mixed powders and innovative frozen desserts, emphasizing aesthetics and emotional value [11][24]. Group 2: Product Trends - There is a noticeable increase in the variety of frozen desserts, with a focus on appealing designs and flavors that resonate with younger consumers [24]. - The introduction of new product combinations, such as puff pastry and cake, reflects a trend towards creative culinary fusions [19]. - Traditional products like mooncakes are being reimagined with new flavors and concepts, including medicinal ingredients and Western-style fillings [49]. Group 3: Market Dynamics - The event showcased a growing interest in light meals and meal kits, indicating a shift in consumer preferences towards healthier and more convenient options [55][58]. - The presence of renowned chefs and industry leaders at the event highlights the importance of expertise and innovation in driving market trends [62]. Group 4: Future Outlook - The article suggests that the trends observed at the event will influence the baking industry significantly in the coming years, particularly in product development and consumer engagement strategies [2][3].