哪吒裸眼3D展示

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成都的“哪吒巨幕”和上海的“蜘蛛侠园区”
Mei Ri Jing Ji Xin Wen· 2025-05-19 15:18
Core Insights - The emergence of cultural IPs is reshaping urban attraction, transitioning from mere content products to catalysts that interact with city spaces and citizen emotions [1][6] - The events in Chengdu and Shanghai illustrate different approaches to leveraging IP for urban development, highlighting the importance of both digital and physical manifestations of IP [2][5] Group 1: Chengdu's Digital IP Presentation - Chengdu's Nezha showcased a stunning naked-eye 3D display in a core commercial area, creating a new urban expression and enhancing the city's cultural narrative [2][3] - The event emphasized the synergy between IP and modern technology, generating significant public engagement and excitement [2][3] Group 2: Shanghai's Physical IP Expansion - Shanghai Disneyland's Spider-Man themed area marks the third major expansion since its opening in 2016, demonstrating a clear operational logic of continuous content investment and scene iteration [3][5] - This expansion reflects a mature industrial system that maximizes the commercial value of IP through substantial capital investment and refined operations [5][9] Group 3: The Role of IP in Urban Development - Both cities illustrate how IP can enhance urban identity and attractiveness, with Chengdu focusing on digital experiences and Shanghai on physical attractions [5][10] - The integration of IP into urban spaces creates new cultural landmarks that serve as dynamic centers of attraction, influencing foot traffic and economic activity [10][11] Group 4: The Concept of "Strong IP Era" - The "Strong IP Era" signifies a shift where IPs act as effective attention filters and emotional connectors amidst information overload [6][7] - Cities are recognizing the opportunity to convert IP-driven traffic into sustainable urban growth through strategic scene construction and operation [7][9]