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上海迪士尼度假区宣布扩建“飞越地平线”,承载量将增加50%
Xin Jing Bao· 2025-09-23 07:08
新京报贝壳财经讯(记者俞金旻)9月23日,上海迪士尼度假区宣布将扩建上海迪士尼乐园主题景点 ——"翱翔.飞越地平线",大幅度增加这一乐园热门景点的每日承载量。 上海迪士尼度假区是由华特迪士尼公司与上海申迪集团共同投资的合作项目,合作双方投资设立了两家 业主公司和一家管理公司。上海申迪集团持有两家业主公司57%的股份,华特迪士尼公司持有剩余的 43%的股份。华特迪士尼公司持有管理公司70%的股份,上海申迪集团持有剩余的30%的股份。管理公 司负责度假区的运营工作。 上海迪士尼度假区总裁及总经理包兆天介绍,扩建后的"翱翔.飞越地平线"游客承载量将在现有基础上 扩充约50%,让更多游客有机会踏上这场神奇的翱翔之旅。而在扩建期间,"翱翔.飞越地平线"将继续对 游客开放。 另据了解,在"翱翔.飞越地平线"景点进行扩建的同时,上海迪士尼度假区目前的主要扩建项目还包括 第九大主题园区——蜘蛛侠主题园区以及度假区的第三座主题酒店。这两大项目的建设工作同样在稳步 推进中。 ...
主题公园矩阵扩容升级 上海“快乐经济”新添“乐高积木”
Core Insights - Shanghai Lego Resort officially transitions from construction to trial operation, set to open on July 5, enhancing Shanghai's "happy economy" [2] - The theme park matrix in Shanghai is expanding, with multiple projects like Shanghai YaoXue Water World and Harry Potter Studio Tour progressing [2][4] Group 1: Shanghai Lego Resort Highlights - The Lego Resort covers an area of 318,000 square meters and features several globally launched attractions, including the "Lego Dragon Coaster" and "Lego Wukong Show" [3] - The park's "Mini World" showcases iconic Chinese landmarks built with 20 million Lego bricks, reflecting China's cultural charm [3] Group 2: Theme Park Market Expansion - Shanghai YaoXue Water World is set to open, marking the first new large water park in 12 years, with early ticket sales exceeding 80,000 [4] - The Shanghai Disney Resort is expanding with a new Spider-Man themed area, becoming the ninth theme park in the resort [4] Group 3: Economic Impact of Theme Parks - The Lego Resort is expected to attract 2.4 million visitors annually, significantly boosting local tourism and related industries [6] - Research indicates that for every 1 yuan of revenue generated by theme parks, 3.8 yuan of economic income is stimulated in the city [6] Group 4: Policy Support for Theme Parks - Shanghai's government is actively promoting the development of world-class theme parks as part of its three-year action plan for tourism [7]
上海迪士尼度假区全新蜘蛛侠主题园区动工丨消费早参
Mei Ri Jing Ji Xin Wen· 2025-05-19 23:21
Group 1: Company Developments - Proya is considering overseas acquisitions to fill gaps in its product lines, including baby care, perfumes, and men's skincare, with plans to introduce new brands to the domestic market [1] - Warner Bros. has appointed Sirena Liu as the General Manager of its China Film Division, indicating a potential increase in content investment in China and exploration of new collaboration models [2] - Good Products has undergone significant management changes, with Cheng Hong taking over as Chairman and Yang Hongchun as Manager, signaling a shift towards a professional management structure amid increasing competition in the snack industry [4] Group 2: Industry Trends - The construction of a new Spider-Man themed area at Shanghai Disneyland marks a significant milestone in the park's expansion, aimed at attracting younger families and enhancing visitor engagement through diverse offerings [3] - The expansion reflects ongoing optimism in the Chinese market and suggests a new growth cycle driven by content in the cultural tourism industry [3]
成都的“哪吒巨幕”和上海的“蜘蛛侠园区”
Mei Ri Jing Ji Xin Wen· 2025-05-19 15:18
Core Insights - The emergence of cultural IPs is reshaping urban attraction, transitioning from mere content products to catalysts that interact with city spaces and citizen emotions [1][6] - The events in Chengdu and Shanghai illustrate different approaches to leveraging IP for urban development, highlighting the importance of both digital and physical manifestations of IP [2][5] Group 1: Chengdu's Digital IP Presentation - Chengdu's Nezha showcased a stunning naked-eye 3D display in a core commercial area, creating a new urban expression and enhancing the city's cultural narrative [2][3] - The event emphasized the synergy between IP and modern technology, generating significant public engagement and excitement [2][3] Group 2: Shanghai's Physical IP Expansion - Shanghai Disneyland's Spider-Man themed area marks the third major expansion since its opening in 2016, demonstrating a clear operational logic of continuous content investment and scene iteration [3][5] - This expansion reflects a mature industrial system that maximizes the commercial value of IP through substantial capital investment and refined operations [5][9] Group 3: The Role of IP in Urban Development - Both cities illustrate how IP can enhance urban identity and attractiveness, with Chengdu focusing on digital experiences and Shanghai on physical attractions [5][10] - The integration of IP into urban spaces creates new cultural landmarks that serve as dynamic centers of attraction, influencing foot traffic and economic activity [10][11] Group 4: The Concept of "Strong IP Era" - The "Strong IP Era" signifies a shift where IPs act as effective attention filters and emotional connectors amidst information overload [6][7] - Cities are recognizing the opportunity to convert IP-driven traffic into sustainable urban growth through strategic scene construction and operation [7][9]
蜘蛛侠园区动工,上海迪士尼再上新可期
Bei Jing Shang Bao· 2025-05-19 08:05
Core Insights - Shanghai Disneyland has officially commenced construction on a new Spider-Man themed park, marking the park's ninth themed area and introducing the first large-scale Marvel attraction within the resort [1][3][5] - The new park will feature a thrilling high-speed roller coaster themed around Spider-Man, alongside immersive shopping, dining, and entertainment experiences [3][5] - This expansion follows previous major projects, including the Toy Story Land in April 2018 and the Zootopia area in December 2023, indicating a consistent strategy of growth and enhancement of visitor experiences [5][7] Expansion Details - The Spider-Man themed park will be adjacent to the Zootopia area, with construction preparations having started in early 2024 [3][5] - The total investment for the new park is reported to be 2.459 billion yuan [3] - In addition to the new park, Shanghai Disneyland is also developing its third Disney hotel, which broke ground in August 2023, further enhancing visitor accommodation options [5] Global Context - The expansion of Shanghai Disneyland is part of a broader trend, with other Disney parks globally, such as Hong Kong Disneyland and Tokyo DisneySea, also announcing new attractions and expansions [7] - The competitive landscape for theme parks is intensifying, with a need for continuous updates and new content to attract visitors [8]
首个漫威主题景点,上海迪士尼蜘蛛侠园区动工,票价或再涨?
Nan Fang Du Shi Bao· 2025-05-19 07:26
5月19日,上海迪士尼度假区宣布第九大主题园区"蜘蛛侠主题园区"正式动工。据介绍,这一全新主题 园区将毗邻"疯狂动物城",呈现乐园内首个大型漫威主题景点——以蜘蛛侠为主题、惊险刺激的高速过 山车项目。同时,上海迪士尼乐园还将于6月推出一系列皮克斯主题体验。 这是2016年6月上海迪士尼开园以来,继"迪士尼·皮克斯玩具总动员"主题园区(2018年4月开幕)、"疯 狂动物城"主题园区(2023年12月开幕)后,乐园第三个主要扩建项目。该扩建项目相关信息于2024年8 月在迪士尼全球粉丝大会上首次公布。作为参考,前两个新园区从开工建设到最终开放,分别花费了2 年和4年的时间。 值得关注的是,新园区的开启是否会令门票价格再度上涨。此前,伴随玩具总动园园区、疯狂动物城园 区开幕,上海迪士尼在2018年、2020年、2022年、2023年进行多次调价,价格从两档、三档(增加"特 别高峰日")、扩展为四档(增加"特别常规日"),适用日期类型不断细分,而围绕迪士尼票价贵、消 费高的吐槽声始终不绝于耳。 相似的是,香港迪士尼乐园也通过推出新园区("冰雪奇缘"园区),吸引游客到访,并持续提升票价, 令业绩得以改善——2024财年 ...
上海迪士尼蜘蛛侠主题园区今日动工
news flash· 2025-05-19 03:07
Core Insights - The latest major expansion project at Shanghai Disneyland, the development of the Spider-Man themed area, has commenced with a groundbreaking ceremony held on May 19 [1] Group 1 - The Spider-Man themed area is part of Shanghai Disneyland's ongoing efforts to enhance its attractions and offerings [1]