Core Insights - The second Golden Panda Awards event in Chengdu, Sichuan, resulted in the signing of 64 film and television industry projects, with a total contract value exceeding 12 billion yuan [1] - The film and television industry plays a significant role in enhancing cultural influence and market demand, while also driving local economic growth through integration with various sectors such as tourism and dining [1] - There is a growing concern regarding the overemphasis on commercial benefits and traffic gains in some local film projects, which may neglect cultural quality and sustainable development [1][2] Summary by Sections Economic Impact - The film industry activates local economies through on-site filming, which generates cash flow by renting venues, purchasing materials, and hiring temporary actors [2] - Successful film projects can serve as incubators for city IPs, thereby restructuring regional industrial ecosystems [2] - Policy guidance and efficient collaboration within industry clusters are crucial for maximizing the economic effectiveness of the film industry [2] Challenges and Concerns - Some industry practitioners focus excessively on short-term traffic and box office profits, lacking the ability to create quality content and a long-term vision [2] - This short-sighted approach may hinder the organic integration of the film industry with regional economic development and negatively impact local cultural dissemination [2] Recommendations for Development - To promote high-quality development in the film industry, a collaborative effort is needed to create a positive creative environment that balances cultural and commercial values [3] - Innovation in creative methods is essential, utilizing new technologies such as artificial intelligence and augmented reality to enhance film development and diversify the industry [3]