Group 1 - The core point of the article highlights Douyin E-commerce's initiatives in July to support small and medium-sized businesses by extending commission-free periods for various categories and implementing new policies, resulting in over 2.5 billion yuan in cost savings for merchants [1] - In July, Douyin E-commerce waived over 1 billion yuan in service fees for merchants related to shelf scenarios, specifically through the exemption of product card commissions [1] - The company announced an extension of promotional activities for categories such as men's clothing, underwear, eyewear, daily necessities, and kitchenware until September 30, 2025, allowing eligible merchants to receive a 4.4% rebate on technical service fees for qualifying orders [1]

Core Insights - Douyin E-commerce announced progress on its nine merchant support policies, highlighting cost savings for merchants exceeding 2.5 billion yuan in July [1][2] - The company extended the commission-free period for various categories, including daily necessities and men's clothing, until September 30, 2025 [1] - Douyin E-commerce implemented measures to enhance the quality of fresh produce offerings, resulting in a 10 percentage point increase in orders covered by official guarantees [1] Group 1 - In July, Douyin E-commerce waived over 1 billion yuan in service fees for merchants, encouraging them to utilize simple and effective methods to expand their business [1] - The "Treasure Store" initiative attracted nearly 10,000 merchants, with average daily GMV growth of 133% year-on-year during the event [2] - The company has cumulatively subsidized merchants over 16.5 billion yuan through various support policies by the end of July [2] Group 2 - Douyin E-commerce's freight insurance cost reduction strategy saved merchants over 3.8 billion yuan, with more than 700 million yuan saved in July alone [1][2] - The company intensified efforts to combat counterfeit goods and false advertising, identifying and intercepting over 20,000 merchants engaged in such practices [2] - New merchants can receive up to 1,900 yuan in incentives through the "Cold Start Task" as part of the support for small businesses [2]