人民财讯9月27日电，9月23日高德正式宣布对全国餐饮商家免收首年开店费，并提供配套扶持政策以 来。记者从高德获悉，免开店费政策官宣三天，已收到超过15万家餐饮商家的入驻咨询。 ...

Group 1 - Douyin E-commerce announced nine merchant support policies, saving merchants 2.5 billion yuan in August alone, with total subsidies exceeding 19 billion yuan this year [1] - The largest subsidy, the product card commission exemption, accounted for 1 billion yuan in August, bringing the total for the year to over 9 billion yuan [1] - Various categories, including fresh fruits and daily necessities, contributed to a cost saving of over 700 million yuan in August through commission and rebate policies [1] Group 2 - The "Treasure Store" initiative attracted over 1,200 merchants in August, resulting in a 103% year-on-year increase in GMV, with product exposure exceeding 330 million times [2] - New brand merchants saw a 68% year-on-year increase in August, supported by various initiatives including rapid registration for new merchant growth tasks [2] - The platform saved over 6 million yuan in advertising costs for newly registered merchants through basic growth tasks and settlement challenges [2] Group 3 - Douyin E-commerce established a Safety and Trust Center in August to combat malicious competition, releasing multiple governance announcements [3] - The platform intercepted 560,000 inferior products and dealt with over 280,000 violations in live streaming, enhancing user satisfaction by 40% [3] - Efforts are focused on creating a fair competitive environment for merchants through strict enforcement against violations [3]

Core Insights - Douyin E-commerce announced progress on its nine merchant support policies, highlighting cost savings for merchants exceeding 2.5 billion yuan in July [1][2] - The company extended the commission-free period for various categories, including daily necessities and men's clothing, until September 30, 2025 [1] - Douyin E-commerce implemented measures to enhance the quality of fresh produce offerings, resulting in a 10 percentage point increase in orders covered by official guarantees [1] Group 1 - In July, Douyin E-commerce waived over 1 billion yuan in service fees for merchants, encouraging them to utilize simple and effective methods to expand their business [1] - The "Treasure Store" initiative attracted nearly 10,000 merchants, with average daily GMV growth of 133% year-on-year during the event [2] - The company has cumulatively subsidized merchants over 16.5 billion yuan through various support policies by the end of July [2] Group 2 - Douyin E-commerce's freight insurance cost reduction strategy saved merchants over 3.8 billion yuan, with more than 700 million yuan saved in July alone [1][2] - The company intensified efforts to combat counterfeit goods and false advertising, identifying and intercepting over 20,000 merchants engaged in such practices [2] - New merchants can receive up to 1,900 yuan in incentives through the "Cold Start Task" as part of the support for small businesses [2]

Core Insights - Douyin E-commerce is investing significant resources in cash subsidies and traffic support to enhance merchant efficiency and drive business growth during the 2025 618 shopping festival [1] Group 1: Support Policies - Douyin E-commerce has implemented nine major support policies aimed at reducing operational costs for merchants, including commission waivers, reduced shipping insurance, and promotional fee refunds, resulting in over 8 billion yuan in subsidies to merchants in the first four months of the year [1][3] - In April alone, the platform saved merchants over 2.5 billion yuan in costs through these initiatives [1] Group 2: Content and Merchant Exposure - The "Douyin E-commerce Good Content Plan" was launched to encourage creators to share quality content, providing additional traffic incentives for marked "good content" [2] - The "Treasure Small Shop" initiative aims to support small merchants through certification, marketing, and exposure, attracting over 8,300 merchants and generating 620 million views for 525,000 products [2] Group 3: Commission and Fee Reductions - Douyin E-commerce has extended the commission return period for various categories until July 31, 2025, saving merchants over 4.5 billion yuan through commission waivers in the first four months [3] - The platform has introduced a refund and fee subsidy policy to help merchants reduce advertising costs and improve return rates [3] Group 4: Merchant Experience and Governance - Douyin E-commerce is enhancing transparency and merchant experience by addressing pain points such as shipping delays and empowering merchants with more autonomy [4] - The platform has a zero-tolerance policy for false advertising and has opened over 100 categories for customer authentication services, working with law enforcement to combat counterfeit goods [4]