Core Viewpoint - The New Year celebrations in Changchun, despite the extreme cold, have successfully ignited consumer enthusiasm through a blend of ice and snow activities with cultural, sports, technology, and commercial elements, marking a strong start for the tourism market in 2026 [2][3] Group 1: Event Highlights - The "Fourth Season South River Changchun Powder Snow Carnival" attracted thousands of citizens and tourists, showcasing a grand fireworks display to welcome the New Year [2] - Various activities, including ice sculptures and 3D light shows, brought historical buildings to life, enhancing the festive atmosphere [2] - The integration of ice and snow themes with non-material cultural heritage and art performances drew a significant young audience to trendy districts [2] Group 2: Economic Impact - On January 1, 2026, Changchun received 1.2375 million domestic tourists, generating a total expenditure of 873 million yuan, reflecting year-on-year increases of 24.33% and 17.8% respectively [3] - The "Ice and Snow +" business model has stimulated comprehensive consumption across various sectors, from equipment rentals to dining and accommodation [2]