Group 1 - The Qingdao Beer Museum, located at the birthplace of Qingdao Beer, has received over 15 million visitors since its opening in 2003, with projections of over 1.8 million visitors in 2024, indicating a significant growth in visitor numbers [1] - The average age of visitors to the museum has decreased from 33 to 27, highlighting a notable increase in the younger consumer demographic [1] - The museum features a rich collection of historical exhibits, including the earliest product film advertisement from 1947, showcasing the early marketing efforts of the Chinese beer industry [1] Group 2 - The museum has adopted an immersive experience model, incorporating elements such as a 4D cinema, drunken house, and holographic projections, along with a live-action experience called "Awakening of the Brewer," which combines escape room and immersive theater elements [1] - In terms of cultural and creative products, the museum has successfully integrated beer with various lifestyle products, offering items like beer yeast bread, beer ice cream, and beer-flavored snacks, as well as merchandise such as fridge magnets and charging banks [2] - The management aims to position Qingdao Beer as a part of young people's trendy lifestyle, transforming beer into an art form and a component of aesthetic living [2]