45元的生吐司，32元的招牌吐司，当一个面包的价格逼近一份双人简餐，"新奇贵"成为品牌面包店的新标签，不少消费者直呼"很难再见到个位数 的面包售价"。记者走访市场发现，中高端面包市场看重"主打品质、健康与社交体验"，随之价格越高，同类化面包竞品越多。近日，记者走访多 地调查，看这场由舌尖开始的消费升级，究竟是谁在买单，为何买单？ 超市内现做烘焙 消费理念两极分化 10月9日中午，记者来到崂山金狮广场，走访下来发现仅该商场就有八家烘焙类门店，包括西村叔叔、爸爸糖吐司面包、石头先生的烤炉、壹号面 包房、佑禾、盒马烘焙区，各家门店陈列柜里摆放着价格在12元至36元不等的咸甜面包、软欧包以及创意面包。记者看到，即便是工作日，店内 依然不乏前来选购的年轻人和带着孩子的家长。 4片有机全麦吐司16.9元，32元的猪肉脯吐司、36元的招牌榴莲面包、25元的核桃马里奥面包、35元的招牌奶酥吐司……记者走访发现，相比前几 年的软欧包市场，如今各类夹馅口味吐司成"爆款"，各品牌同类吐司价格也在28-45元不等，不断有店员在柜台补货，佑禾面包的店员告诉记者， 店内特色吐司基本上分4轮售卖，每轮20个，且每轮均能售罄，会根据供应进行 ...

Group 1 - The Qingdao Beer Museum, located at the birthplace of Qingdao Beer, has received over 15 million visitors since its opening in 2003, with projections of over 1.8 million visitors in 2024, indicating a significant growth in visitor numbers [1] - The average age of visitors to the museum has decreased from 33 to 27, highlighting a notable increase in the younger consumer demographic [1] - The museum features a rich collection of historical exhibits, including the earliest product film advertisement from 1947, showcasing the early marketing efforts of the Chinese beer industry [1] Group 2 - The museum has adopted an immersive experience model, incorporating elements such as a 4D cinema, drunken house, and holographic projections, along with a live-action experience called "Awakening of the Brewer," which combines escape room and immersive theater elements [1] - In terms of cultural and creative products, the museum has successfully integrated beer with various lifestyle products, offering items like beer yeast bread, beer ice cream, and beer-flavored snacks, as well as merchandise such as fridge magnets and charging banks [2] - The management aims to position Qingdao Beer as a part of young people's trendy lifestyle, transforming beer into an art form and a component of aesthetic living [2]