Core Insights - Heineken's revenue for the first half of 2025 was €16.924 billion, with a volume of 11.64 million hectoliters and an operating profit of €1.433 billion, all showing a year-on-year decline [1] - The company attributed part of the revenue decline to the strength of the euro, but reported organic growth in net revenue of 2.1%, organic growth in revenue per hectoliter of 3.3%, and organic growth in operating profit of 7.4% compared to the first quarter [1] Group 1: Market Performance - Global beer sales for Heineken decreased by 1.2% compared to the same period last year, with Europe experiencing the largest decline [2] - In Europe, net revenue fell by 4% and sales volume dropped by 4.7%, attributed to stalled negotiations in Western Europe and declining sales in Poland and Austria [2] - The Americas saw a smaller decline, with net revenue down 0.8% and sales volume down 1.2%, as growth in Mexico was offset by declines in Brazil and the U.S. [2] Group 2: Regional Growth - The Asia-Pacific and Africa-Middle East markets, which are smaller than Europe and the Americas, showed significant growth, with Africa-Middle East net revenue increasing by 19.8% and operating profit rising by 102.8% [4] - The Asia-Pacific market saw the highest beer sales growth, with an organic increase of 3.1%, driven by strong performances in Vietnam, India, Myanmar, and Laos [4] - In China, Heineken's licensed beer sales grew by over 30%, with specific brands like Heineken Silver and Red爵 seeing substantial increases [4] Group 3: Marketing Strategy - Heineken has intensified its marketing efforts in China, becoming an official supplier for the "Super League" alongside local brands, marking a shift from its previous sponsorship of only top-tier international events [5] - The company maintains its forecast for organic operating profit growth of 4% to 8% for the year, consistent with prior expectations [5]