Core Viewpoint - Tmall is expanding into the shared charging pile market, starting with a pilot program called "Meow Charging" at select universities, focusing on charging needs for two-wheeled vehicles and electric cars [2][3]. Group 1: Market Entry and Strategy - Tmall's entry into the shared charging pile market is a strategic move following its involvement in the food delivery industry, aiming to meet the increasing charging demands of delivery riders and students on campus [2]. - The pilot program targets two-wheeled vehicle charging, with plans to potentially expand to other scenarios in the future [2]. - The initiative addresses the urgent need for charging infrastructure in campuses, where current charging facilities are limited and often unsafe [2][3]. Group 2: Market Demand and Statistics - There are approximately 3,891.26 million students across 3,167 higher education institutions in China, with over 20 million two-wheeled vehicles but a charging pile coverage rate of less than 35%, resulting in a daily charging gap exceeding 5 million times [3]. - The demand for standardized and safe charging solutions in campuses is expected to facilitate the orderly installation of charging piles [3]. Group 3: Future Development and Considerations - The deployment of charging piles for passenger vehicles in campuses should be gradual, focusing on high-traffic areas first, such as classrooms and office buildings, to meet emergency charging needs [4]. - There is potential for charging piles to be utilized during off-peak times, such as nights and weekends, to optimize resource use [4].