Investment Rating - The industry investment rating is "Overweight," indicating that the growth level of the industry is expected to be higher than that of the CSI 300 index over the next six months [4][26]. Core Insights - Financial policies are expected to boost service consumption, with a promising outlook for summer tourism. The combination of seasonal demand, policy support, and AI empowerment is anticipated to drive the tourism market [8][21]. - The summer tourism peak is projected to occur in early July, with family and child travelers making up a significant portion of the demand. The trend of off-peak travel is also highlighted, with specific regions showing increased hotel booking activity [2][20]. Market Performance Summary - The social service sector index experienced a weekly increase of 4.61%, ranking 8th among 31 sectors. The sub-industry performance varied, with professional services leading at 5.70% [1][9]. - Notable individual stock performances included significant gains for companies like Electric Science Institute (16.54%) and Tianmu Lake (14.09%) [1][9]. Industry News Dynamics - The report highlights various initiatives aimed at enhancing tourism experiences, such as the launch of a smart service platform in Zhejiang and promotional activities in Chongqing to attract tourists [22][23]. - The integration of AI technologies in cultural tourism is reshaping visitor experiences, with innovative applications enhancing service efficiency and customer engagement [20][21].