2026年，人们的旅游消费需求更加多元化、个性化，这就对旅游业的发展提出了更高的要求。 途牛旅游网创始人兼CEO于敦德 2025年，伴随着旅游消费需求不断升级、个性化出游、入出境快速复苏等利好形势，旅游市场繁荣发展；此外，长假期、多地启动春秋假等利好，进一步 让旅游消费潜能持续释放。 产品供给方面，我们不断丰富自营高品质跟团游品牌"牛人专线"，大幅增加私家团、小团游等产品；深化产业链合作，积极开发差异化、定制化的新产 品、新玩法及商旅等渠道的定向专属产品。 技术革新方面，我们持续加强研发能力，实现数据驱动、繁简分流，持续提升运营效率。同时结合旅行垂直应用场景开发途致大模型，自主研发AI助手 小牛等智能工具，将AI应用到更多场景中，进一步提升客户体验和运营效率。 今年"十五五"规划建议明确提出，"推进旅游强国建设，丰富高品质旅游产品供给，提高旅游服务质量"，"推进文旅深度融合，大力发展文化旅游业，以 文化赋能经济社会发展"。 我们也很高兴看到，公司业务继续保持增长，截至最新第三季度财报发布公司持续实现季度盈利。面对不断增长和演进的出游需求，途牛围绕渠道多元 化、供给多样化持续发力。 2026年，人们的旅游消费需 ...

新华财经南京12月25日电（记者朱程）随着2025年接近尾声，种种迹象显现出国内旅游市场全年主要指 标或不负众望，步入发展新阶段。 记者采访多位业内人士获悉，2025年国内旅游市场在整体稳步增长的同时，呈现出"K型分化"特点：旅 游产品价格带变宽，高端产品与基础款产品更受青睐，旅游企业多面临增收与薄利并存态势。尤其随着 消费者出行更趋多元化、个性化，餐饮、住宿、出行等服务供给比拼更趋激烈，对行业主体的反应效 率、资源组织能力等提出更高要求。而这些恰恰是AI的优势领域。业内人士预测，2026年市场或延续 2025年趋势，整体温和上升，AI发展将成为重要变量。 旅游业多项主要数据或创新高 随着元旦、春节假期临近，又到了传统冬季出游旺季。近期多家旅游企业纷纷推出冰雪游、温泉游、海 岛游等产品，吸引游客"北上南下"。一些省市探索的"雪假"等更激发出潜在需求。携程数据显示，11月 至12月上旬，平台上国内雪场门票预订量同比增幅高达近2.2倍，带动华北等地酒店住宿市场。 事实上，纵观2025年全年，热门景区、网红目的地开启"人从众"的新闻不绝于耳，一些地区长假期间出 游人次、旅游总收入创历史新高的情况不在少数。南京、天津 ...

Core Insights - The article highlights the integration of AI in the tourism industry, showcasing how it serves as a core engine for the transformation towards "personalized scalability" in travel services [1][3]. Group 1: AI Innovations - The company introduced several AI-driven products at the 2025 China International Big Data Industry Expo, including AI itinerary planning, AI travel assistant app, and upgraded destination intelligent systems "AI You Guizhou" and "AI You Xijiang" [1][3]. - The upgraded destination intelligent systems feature a card-based layout for clearer presentation of core functions, achieving full-process digital integration of destination services [3]. Group 2: Efficiency Improvements - "AI You Xijiang" introduced a dual mechanism for document verification, significantly reducing manual checks to 15% and tripling verification efficiency [3]. - The average response time for complaints has been reduced from 48 hours to 4 hours through a new three-tier processing system [3]. Group 3: Enhanced User Experience - The AI itinerary planning product offers personalized travel solutions based on extensive real data, covering itineraries, accommodations, transportation, and budgets [5]. - The AI travel assistant app provides comprehensive services, including visa guidance, real-time translation, and local activity exploration, enhancing the experience for independent travelers [5]. Group 4: Future of Tourism - The CEO emphasized that AI is not just a technological showcase but a practical tool that enhances industry efficiency and user experience, driving the tourism sector from traditional services to an intelligent ecosystem [5].

Core Viewpoint - The company is focusing on the exploration of "AI + tourism" to enhance service efficiency, optimize user experience, and expand innovative business models [1] Group 1 - The company has launched the "U护航" tourism retail full-cycle service plan, leveraging years of retail channel experience [1] - The service plan utilizes a leading self-operated product system and a wide supplier network [1] - The company is upgrading and constructing an intelligent service platform through the use of big data and artificial intelligence technologies, aiming for digitalization of business processes [1]

Core Viewpoint - The company is focusing on the exploration of "AI + tourism" to enhance service efficiency, optimize user experience, and expand innovative business models [1] Group 1: AI Integration in Tourism - The company is utilizing artificial intelligence technology to improve service efficiency and user experience [1] - The retail brand has launched the "U Protection" tourism retail full-cycle service plan, leveraging years of retail channel experience [1] - The company aims to upgrade and construct an intelligent service platform through big data and AI technologies, achieving digitalization of business processes [1] Group 2: Business Model Innovation - The company is relying on its leading self-operated product system and extensive supplier network to support its AI initiatives [1] - The focus on digital transformation is intended to assist the industry in iterative upgrades [1]

Core Viewpoint - The company is actively exploring the integration of AI technology in the tourism sector to enhance service efficiency, optimize user experience, and innovate business models [1] Group 1: AI Integration Efforts - The company's efforts in the "AI + tourism" domain focus on utilizing artificial intelligence to improve service efficiency and user experience [1] - The retail brand has launched the "U Escort" tourism retail full-cycle service plan, leveraging years of retail channel experience [1] - The company aims to build an intelligent service platform by utilizing big data and AI technologies, achieving digitalization of business processes [1] Group 2: Business Model Innovation - The company is expanding its innovative business models through the integration of AI and digital technologies [1] - The self-operated product system and extensive supplier network are key components in supporting the company's AI initiatives [1] - The overall goal is to facilitate industry iteration and upgrade through these technological advancements [1]

Investment Rating - The industry investment rating is "Overweight," indicating that the growth level of the industry is expected to be higher than that of the CSI 300 index over the next six months [4][26]. Core Insights - Financial policies are expected to boost service consumption, with a promising outlook for summer tourism. The combination of seasonal demand, policy support, and AI empowerment is anticipated to drive the tourism market [8][21]. - The summer tourism peak is projected to occur in early July, with family and child travelers making up a significant portion of the demand. The trend of off-peak travel is also highlighted, with specific regions showing increased hotel booking activity [2][20]. Market Performance Summary - The social service sector index experienced a weekly increase of 4.61%, ranking 8th among 31 sectors. The sub-industry performance varied, with professional services leading at 5.70% [1][9]. - Notable individual stock performances included significant gains for companies like Electric Science Institute (16.54%) and Tianmu Lake (14.09%) [1][9]. Industry News Dynamics - The report highlights various initiatives aimed at enhancing tourism experiences, such as the launch of a smart service platform in Zhejiang and promotional activities in Chongqing to attract tourists [22][23]. - The integration of AI technologies in cultural tourism is reshaping visitor experiences, with innovative applications enhancing service efficiency and customer engagement [20][21].

Group 1 - The core viewpoint is that AI technology, represented by DeepSeek, is rapidly penetrating various industries, including tourism, and is driving the digital transformation of the sector [1][2] - During the recent "May Day" holiday, AI applications were prominently featured in tourist destinations, with AI tour guides and platforms providing personalized travel planning and services [1] - Major online travel platforms like Ctrip, Tongcheng, Tuniu, and Mafengwo are integrating AI tools to enhance travel itinerary planning and booking services, leveraging vast data and resources to improve service efficiency and order conversion [1][2] Group 2 - The explosion of "AI + tourism" is a result of both supply and demand factors, with younger generations preferring personalized travel experiences that AI can facilitate [2] - AI helps businesses capture and address consumers' core and personalized needs, reducing customer acquisition costs and fostering innovation in travel products and services [2] - The current application of AI in tourism is still in the experimental stage, with ongoing improvements needed in areas such as reliability, user experience, and commercial transaction processes [3]

Core Insights - The integration of AI technologies, exemplified by DeepSeek, is rapidly transforming the tourism industry, with significant implications for online travel platforms like Tuniu [2][3] Group 1: AI's Impact on the Tourism Industry - AI is expected to have a transformative impact on the tourism sector, potentially surpassing the effects of the transition from PC internet to mobile internet [3] - The information technology advancements in the tourism industry provide a solid foundation for AI applications, which will promote high-quality development [3] - AI is adapting to changing consumer demands, allowing for personalized travel planning and making customized travel experiences more accessible and efficient [4] Group 2: Innovations in Consumer Interaction - AI is expected to bridge the gap between supply and demand, fostering innovation in business models, including new interactive channels like live streaming [4] - The introduction of audio interaction modes and multi-language capabilities will enhance services for inbound and outbound tourism [4] Group 3: Tuniu's AI Development Strategy - Tuniu is focusing on integrating large models with supply chain data to create practical travel solutions, addressing the challenge of aligning AI capabilities with real-world applications [5][6] - The company is employing a strategy of using smaller models for simple queries and larger models for complex tasks, optimizing efficiency and responsiveness [6] Group 4: Launch of AI Assistant "Xiao Niu" - Tuniu launched its AI assistant "Xiao Niu" on April 1, which connects various business needs to different APIs, enhancing user experience in travel planning [7] - The assistant significantly reduces the time required for users to compare prices and plan itineraries, completing the process in under 10 seconds [7][8] - The usage of "Xiao Niu" saw a notable increase during the May Day holiday, particularly in major cities like Nanjing, Beijing, and Shanghai [8] Group 5: Future Directions - Tuniu is leveraging open-source models like DeepSeek and Tongyi Qianwen for its AI development, fostering collaboration and innovation in AI applications [8] - The company aims to continuously innovate in AI applications to enhance the connection between consumers and tourism resources [8]

Core Insights - The upcoming "May Day" holiday is expected to see unprecedented enthusiasm in the cultural tourism market, with travel numbers potentially reaching new highs, reflecting strong domestic demand [1][2] - The integration of artificial intelligence (AI) is transforming consumer habits and pushing travel companies to enhance their resource integration capabilities to meet diverse and personalized needs [1][4] Group 1: Travel Trends - According to Tongcheng Travel, the travel heat during the "May Day" holiday in 2025 may reach the peak levels seen since 2023 [2] - Data from Qunar indicates that this year's "May Day" holiday has seen higher booking volumes for flights, hotels, and tickets compared to the same period in 2024 [2] - The demographic structure of travelers remains similar to previous years, with young people and family trips dominating, and family trips accounting for nearly 40% of total travelers [2][6] Group 2: Cultural and Experiential Tourism - The "cultural + tourism" model continues to gain popularity, with Qunar reporting that every 1 yuan spent on music festival tickets can drive 7-8 yuan in comprehensive consumption in the hosting city [3] - The trend of "traveling with concerts" is becoming increasingly popular among young consumers, reshaping market dynamics and acting as a new engine for urban consumption [3] Group 3: AI Integration in Tourism - The application of AI, such as DeepSeek, is significantly changing internal operations within travel companies, enhancing efficiency in management and service delivery [4] - AI is increasingly being used for trip planning, with users opting for AI-generated itineraries instead of traditional travel guides [4] - The tourism industry is witnessing a shift towards customized travel experiences, driven by AI, which is expected to challenge traditional business models and require companies to improve their resource integration and responsiveness [4] Group 4: Supply and Demand Dynamics - Despite high demand for travel and accommodation during the "May Day" holiday, some regions are experiencing a decline in visitor numbers, affecting local tourism businesses [6] - The overall supply of tourism services has been increasing since 2023, but certain areas are facing oversupply, indicating a shift from resource competition to creativity, branding, and service quality [6] - The high-end market continues to grow steadily, while competition in the mid-range market intensifies, revealing new market potential driven by consumer demand differentiation [6] Group 5: Outbound and Inbound Travel Growth - The outbound travel market is expected to maintain high activity during the "May Day" holiday, with Ctrip reporting a 173% year-on-year increase in inbound travel orders [6][7] - The combination of business and leisure travel is boosting flight availability to Southeast Asia and Japan, while policies like visa exemptions and tax refunds are attracting more foreign tourists to China [6][7]