Core Viewpoint - The article highlights the development and success of the "Jia" brand agricultural products in Jiaxing, emphasizing the establishment of a modern supply chain and brand ecosystem that enhances product quality and consumer trust [6][10][12]. Group 1: Brand Development - Jiaxing's supply and marketing cooperative has launched innovative brands like "Gongxiao Sanmu" and "Jia Gongbao," creating a brand matrix centered around "Jia" to promote local agricultural products towards standardization and quality [6][8][10]. - The "Gongxiao Sanmu" store, covering 600 square meters, offers over a thousand health products, aiming to make organic food a part of daily life for families [8][9]. - The "Jia Gongbao" brand has opened a new store that focuses on local quality agricultural products, achieving daily sales of 30,000 to 50,000 yuan, thereby building consumer trust [9][10]. Group 2: Sales and Market Expansion - The "Gongxiao Sanmu" brand has achieved cumulative sales exceeding 300,000 yuan since its launch, marking a solid start for the project [8][9]. - "Jia Tian Si Ji," a flagship regional public brand, has authorized 113 enterprises and 539 products, with annual sales surpassing 9.5 billion yuan by the end of 2025 [10][13]. - "Jiaxing Rice" has captured over 60% of the local market share, with daily consumer reach exceeding 1,000, and has successfully entered the Hangzhou market [11][12]. Group 3: Agricultural Modernization - The cooperative's efforts have led to a significant increase in the number of authorized enterprises and products, with sales rising from 720 million yuan to 9.5 billion yuan from 2020 to the present [13]. - The establishment of a cold chain logistics system is underway to enhance the distribution of agricultural products, connecting local resources to broader markets [13][14]. - The cooperative has transformed from traditional operations to a modern distribution system, creating a network of 845 service points to ensure product freshness and accessibility [14].

Core Insights - The implementation of unmanned delivery vehicles in Jiaxing is enhancing the efficiency and intelligence of agricultural product distribution [1][3] - Jiaxing's supply and marketing cooperative is focusing on building a brand matrix for local agricultural products, with "Jiaxing Rice" as a key brand to address the issue of "high yield but no brand" in the local rice industry [1][3] Group 1: Unmanned Delivery Technology - Unmanned delivery vehicles are designed to operate 7×8 hours, addressing high costs and time variability in the last-mile delivery of agricultural products [3] - The vehicles utilize advanced technologies such as autonomous path planning, intelligent obstacle avoidance, and cloud-based real-time scheduling to ensure safe and efficient transportation of rice [1][3] Group 2: Impact on Agricultural Supply Chain - The application of unmanned delivery vehicles is seen as a significant breakthrough in optimizing the agricultural product distribution system and enhancing service capabilities for farmers [3] - The initiative aims to create a "fast track" for high-quality agricultural products from the field to the table, benefiting both farmers and urban consumers [3] Group 3: Future Developments - Jiaxing's supply and marketing cooperative plans to expand the application of smart logistics and integrate advanced technologies like IoT into the modern agricultural supply chain [3] - Future efforts will also leverage digital supply chains, e-commerce platforms, and live-streaming sales to promote regional high-quality agricultural products [3]