嘉兴大米
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“嘉字号”品牌矩阵强势崛起
Xin Lang Cai Jing· 2026-01-18 23:37
(来源:南湖晚报) 转自:南湖晚报 120 P 1943 llen la th 三国 NEZ # 141 r m 11:1 **** ***** TO THE T T 1 2 1 1 1 *************** 65 0878 AN " WRES" ENREWENER TERREARS : IS ... . a AHAN 17 LT 供保 生鲜超市 NF 魔蓝海岸店 以生好 关于我们 20:00 D 这份"看得见的安心",源于嘉兴市供销社近年来着力推进的品牌强农建设工程。在持续运营"嘉田四 季""嘉兴大米"等区域公用品牌的基础上,嘉兴市供销社还创新打造了"供销三亩""嘉供保"等供销特色 品牌,逐步构建起以"嘉字号"为核心的品牌矩阵,推动本地农产品向标准化、优质化迈进。 如今,带着"嘉字号"背书的农产品,正从专柜货架走上千家万户的餐桌,以扎实的标准守护市民日常, 用响亮的品牌点亮品质生活。 创新消费窗口,树立品质标杆 步入嘉兴"供销三亩"无忧生活馆,仿佛进入一个精心打造的品质生活集合地。门店总面积达600平方 米,汇聚千余种健康优质产品,涵盖生鲜果蔬、米面粮油、地方特产等多个品类,丰富多样,令人目不 暇 ...
“无人车”满载稻米香 浙江嘉兴以科技赋能农产流通
Zhong Guo Xin Wen Wang· 2025-09-16 21:27
Core Insights - The implementation of unmanned delivery vehicles in Jiaxing is enhancing the efficiency and intelligence of agricultural product distribution [1][3] - Jiaxing's supply and marketing cooperative is focusing on building a brand matrix for local agricultural products, with "Jiaxing Rice" as a key brand to address the issue of "high yield but no brand" in the local rice industry [1][3] Group 1: Unmanned Delivery Technology - Unmanned delivery vehicles are designed to operate 7×8 hours, addressing high costs and time variability in the last-mile delivery of agricultural products [3] - The vehicles utilize advanced technologies such as autonomous path planning, intelligent obstacle avoidance, and cloud-based real-time scheduling to ensure safe and efficient transportation of rice [1][3] Group 2: Impact on Agricultural Supply Chain - The application of unmanned delivery vehicles is seen as a significant breakthrough in optimizing the agricultural product distribution system and enhancing service capabilities for farmers [3] - The initiative aims to create a "fast track" for high-quality agricultural products from the field to the table, benefiting both farmers and urban consumers [3] Group 3: Future Developments - Jiaxing's supply and marketing cooperative plans to expand the application of smart logistics and integrate advanced technologies like IoT into the modern agricultural supply chain [3] - Future efforts will also leverage digital supply chains, e-commerce platforms, and live-streaming sales to promote regional high-quality agricultural products [3]