Core Viewpoint - New Oriental Education Technology Group, led by Chairman Yu Minhong, is actively involved in educational and ecological initiatives in Yushu, Qinghai, enhancing local education and promoting ecological protection through strategic partnerships and live streaming events [1][3][8]. Group 1: Educational Initiatives - New Oriental's educational charity projects have been rooted in Yushu since 2008, significantly supporting the region's recovery after the 2010 earthquake [1]. - The dual-teacher classroom project supported by New Oriental has benefited nearly 10,000 students in Yushu [1]. Group 2: Ecological Protection - Qinghai is recognized as a crucial ecological barrier in China, with seven national nature reserves forming a complete ecological protection system [3]. - The team visited key ecological sites, including the Sanjiangyuan Nature Reserve, to highlight the region's ecological achievements [3]. - New Oriental signed a strategic cooperation agreement with the Sanjiangyuan Ecological Protection Foundation, donating 1 million yuan to support ecological protection efforts [3]. Group 3: Cultural Promotion - The team engaged in immersive cultural experiences, showcasing Tibetan traditions and local products through live streaming [7][8]. - The exploration of local industries, such as yak farming, aims to connect highland specialty products with national consumers, enhancing local economic development [7][8]. - The collaboration with local tourism authorities aims to promote Yushu's natural beauty and cultural heritage through a "cultural tourism + live streaming" approach [8].