Core Insights - Qingdao Xianyou Food Co., Ltd. has launched a strategic product line centered around "Sakura Fried Chicken," redefining modern fried chicken culture and taste experiences in the frozen food market [1][4][14] Product Innovation - The "Sakura Fried Chicken" features a unique pink exterior, appealing to the "aesthetic economy," and is designed to attract younger consumers and enhance social media sharing [4][12] - The product is made from fresh chicken breast, utilizing precise seasoning and vacuum marination techniques to ensure juiciness, with a crispy outer layer that contrasts with the tender meat inside [4][12] Product Lineup - The "Four Kings Fried Chicken" product line includes "Seoul Fried Chicken," "Seaweed Fried Chicken," and "New Black Gold Chicken Nuggets," catering to diverse taste preferences across various dining scenarios [12][14] - Each product employs advanced cooking techniques, such as vacuum marination and ultra-low temperature freezing, ensuring quality and convenience for both home and restaurant use [12][14] Market Positioning - The frozen food market in China is projected to exceed 213 billion yuan by 2025, with increasing competition in the prepared food sector [14] - Xianyou Food leverages creativity, quality, and channel strategies to differentiate itself in a homogenized market, focusing on emotional value and flavor adaptability [14][17] Quality Assurance - The company emphasizes a robust quality control system and partnerships with universities for technological innovation, ensuring high standards from raw material sourcing to production [17] - Xianyou Food aims to lead the frozen food industry by continuously investing in research and development to exceed consumer expectations [17]