Core Insights - The village of Jikayi in Danba County, Garze Tibetan Autonomous Prefecture, has been awarded the title of "Best Tourism Village" by the United Nations World Tourism Organization, enhancing its recognition and attracting more visitors [1][11] - Jikayi village integrates intangible cultural heritage with tourism, creating an immersive cultural experience for visitors through traditional Tibetan architecture and local crafts [1][9] Group 1: Cultural and Ecological Significance - Jikayi village is located in a unique ecological zone, rich in biodiversity, and is part of the transition area between the Hengduan Mountains and the Tibetan Plateau, home to various rare species [2][3] - The traditional Tibetan watchtowers, built using local materials, exemplify the craftsmanship of the Garze Tibetan culture and have been preserved as part of the village's heritage [2][3] - The village's architecture reflects a harmonious blend of natural geography and cultural identity, with a focus on preserving the integrity of ancient structures [3][10] Group 2: Tourism Development and Community Engagement - The rise in tourism has led to the establishment of numerous guesthouses, with local residents increasingly participating in the tourism industry, benefiting approximately 90% of the villagers [11] - The village has implemented a "village collective + guesthouse + farmer" model to ensure sustainable development and ecological protection while enhancing economic benefits [11] - Seasonal activities have been developed to extend the tourism season throughout the year, addressing previous challenges of seasonal visitor fluctuations [10][11] Group 3: Cultural Heritage and Experience - Local intangible cultural heritage, such as Garze Tibetan embroidery and traditional dance, is actively incorporated into the tourism experience, allowing visitors to engage with the culture [9][10] - The village hosts events like the Pear Blossom Festival, which features cultural performances and interactive experiences, further promoting local traditions [10] - The integration of modern amenities with traditional architecture in guesthouses enhances the visitor experience while maintaining cultural authenticity [5][6]