Core Viewpoint - The article highlights the successful cultural activities organized by the Changsha Intangible Cultural Heritage Museum during the Spring Festival, emphasizing the importance of intangible cultural heritage in enhancing community engagement and cultural appreciation [1][10]. Group 1: Visitor Engagement - The museum welcomed over 16,000 visitors from February 21 to February 22, showcasing a variety of cultural activities that allowed attendees to immerse themselves in Hunan culture [1]. - Four experiential activities were conducted, including palm leaf weaving and Chinese knot making, attracting over 1,000 participants, which fostered hands-on learning and cultural understanding [3]. Group 2: Exhibitions and Displays - The "Changsha Seal Carving Exhibition" displayed exquisite seal carving works, merging classical poetry with traditional techniques, which captivated many visitors [5]. - A collaborative event titled "Smoke and Fire Changsha Intangible Cultural Heritage Goodies" featured traditional crafts like palm leaf weaving and traditional Qipao button making, promoting the sale of these cultural items [7]. Group 3: Interactive Activities - Two interactive segments were introduced, including a tea tasting event that served over 100 cups of warm tea, creating a cozy atmosphere and spreading New Year blessings [9]. - The "Seasonal Calendar Printing Experience" allowed visitors to create personalized New Year souvenirs, enhancing their understanding of the 24 solar terms in Chinese culture [9]. Group 4: Future Initiatives - The director of the Changsha Intangible Cultural Heritage Protection Center expressed the intention to continue integrating intangible cultural heritage with tourism, aiming to create more accessible and meaningful cultural experiences for the public [10].

东阿县以"非遗+"模式推动文旅深度融合，构建中国阿胶博物馆、中国毛驴博物馆、毛驴乐园、阿胶世 界体验工厂、东阿阿胶城"三园两馆"文旅体系。数据显示，2025年东阿中医药文化旅游区接待游客达 107万人次，营业收入超1亿元。 东阿县委常委、宣传部部长王辉表示，当地立足非遗资源优势，依托冬至阿胶滋补节等节会，创新表达 形式、丰富体验场景，让非遗从陈列展品变为可看、可玩、可体验的生活元素，让群众在参与中感受文 化温度、共享发展成果。（经济日报记者 王金虎） 结绳花编、秸秆扎刻、面塑等非遗技艺集中亮相，匠人们指尖翻飞，一件件精巧作品跃然眼前。面塑艺 人任玉霞现场创作骏马造型面塑，为马年新春增添吉祥意趣，引得孩子们驻足欢呼。 作为大集亮点，阿胶定制摊位将国家级非物质文化遗产——东阿阿胶制作技艺与个性化定制深度融 合。"游客可按需定制专属阿胶礼盒，让非遗技艺可感可及、走进日常。"东阿阿胶文旅事业部总经理张 庆伟介绍，阿胶定制让古老技艺从工坊走向大众，在互动体验中彰显中医药文化魅力。 非遗走进日常生活，激活了青年人群的消费热情。"把艾灸贴在穴位上，过十几分钟，自主燃尽后就可 以拿掉……"东艾仙草负责人刘霞的摊位前，不少游客 ...

转自：人民日报 《人民日报》（2026年02月19日 第 07 人民日报记者 游 仪 ——编 者 生态优良，碉楼蕴藏匠心 版） 四川甘孜藏族自治州丹巴县墨尔多镇的基卡依村，被称为"云端藏寨"，也是嘉绒藏族世居之地。2025年 10月17日，该村被联合国世界旅游组织授予"最佳旅游乡村"称号。 藏寨依山而建、碉楼高耸入云、藏装明艳动人……从藏族碉楼营造技艺到嘉绒刺绣，基卡依村以"非遗 +文旅"融合模式为纽带，打造出一座"活态文化博物馆"，让游客能够沉浸式感受传统文化魅力。 清晨，基卡依村观景台上，游客纷纷掏出手机拍照。传统藏寨星罗棋布，藏于雪山之下、彩林之间，点 缀出一幅斑斓画卷。 从1700米到5000米，在基卡依村错落的海拔梯度上，大自然以奇幻的笔触绘就一方秘境。"我们地处横 断山脉与青藏高原过渡带，毗邻世界自然遗产'大熊猫栖息地'，面积不大，却孕育了林麝、猕猴、红豆 杉等多种珍稀动植物。"基卡依村党支部书记格绒说，好生态，是村子与生俱来的标签。 基卡依村是一部活的"生态建筑教科书"，藏寨用片岩与黄泥砌筑而成，与山体肌理浑然一体，家园从山 野中自然生长。山间，座座古碉楼如笔似剑，状如佛塔，下阔上窄。 "按材料 ...

Core Insights - The village of Jikayi in Danba County, Garze Tibetan Autonomous Prefecture, has been awarded the title of "Best Tourism Village" by the United Nations World Tourism Organization, enhancing its recognition and attracting more visitors [1][11] - Jikayi village integrates intangible cultural heritage with tourism, creating an immersive cultural experience for visitors through traditional Tibetan architecture and local crafts [1][9] Group 1: Cultural and Ecological Significance - Jikayi village is located in a unique ecological zone, rich in biodiversity, and is part of the transition area between the Hengduan Mountains and the Tibetan Plateau, home to various rare species [2][3] - The traditional Tibetan watchtowers, built using local materials, exemplify the craftsmanship of the Garze Tibetan culture and have been preserved as part of the village's heritage [2][3] - The village's architecture reflects a harmonious blend of natural geography and cultural identity, with a focus on preserving the integrity of ancient structures [3][10] Group 2: Tourism Development and Community Engagement - The rise in tourism has led to the establishment of numerous guesthouses, with local residents increasingly participating in the tourism industry, benefiting approximately 90% of the villagers [11] - The village has implemented a "village collective + guesthouse + farmer" model to ensure sustainable development and ecological protection while enhancing economic benefits [11] - Seasonal activities have been developed to extend the tourism season throughout the year, addressing previous challenges of seasonal visitor fluctuations [10][11] Group 3: Cultural Heritage and Experience - Local intangible cultural heritage, such as Garze Tibetan embroidery and traditional dance, is actively incorporated into the tourism experience, allowing visitors to engage with the culture [9][10] - The village hosts events like the Pear Blossom Festival, which features cultural performances and interactive experiences, further promoting local traditions [10] - The integration of modern amenities with traditional architecture in guesthouses enhances the visitor experience while maintaining cultural authenticity [5][6]

Core Insights - The "Heilongjiang Province Four Seasons Intangible Cultural Heritage Shopping Week" successfully attracted 250,000 visitors during the National Day and Mid-Autumn Festival, generating sales of 3.2609 million yuan [1][22] - The event showcased a large-scale integration of intangible cultural heritage from across the country, featuring 60 representative inheritors and related enterprises, highlighting the creativity and appeal of traditional culture [1][22] - The event served as a new model for enriching the cultural tourism market during the holiday season, effectively promoting the integration of culture and tourism [3][20] Event Highlights - The event, themed "Inheritors of Southern and Northern Intangible Cultural Heritage Gather in Ice City, Enjoy Cultural Tourism Feast in October," combined various activities including viewing, entertainment, shopping, and food experiences [3][20] - Non-heritage inheritors showcased their skills and unique culinary offerings, attracting significant attention from visitors both online and offline [3][13] - The food area featured popular dishes such as Tianjin steamed buns and Hebei donkey meat buns, leading to long queues and rapid sales [5][20] Cultural Exchange and Interaction - The event included a crafts exhibition where visitors could appreciate various traditional crafts, such as Henan jade carving and Fujian Jian ware [7][20] - Notable inheritors, such as Li Na from Hebei, showcased their works, including paper-cutting Hanfu, which gained international recognition [9][20] - The event featured dynamic performances, including drone shows and traditional fire flower displays, creating a vibrant atmosphere [13][15] Economic Impact and Future Prospects - The event recorded a peak daily visitor count of over 50,000, generating significant media attention and creating a positive online and offline interaction environment [18][20] - The integration of intangible cultural heritage with modern tourism practices is seen as a new growth point for economic development, enhancing consumer engagement and cultural pride [20][22] - Future initiatives will focus on expanding the connection between intangible cultural heritage and modern life, ensuring effective preservation and innovative development of these cultural assets [22]