8月22日晚，元隆雅图（002878）（002878.SZ）发布半年报。报告显示，2025年1—6月公司主营业务稳 健发展，营销业务收入持续增长，实现营业收入13.91亿元，同比增长15.37%。其中，礼赠品和促销服 务业务合计实现收入11.00亿元，同比增长63.89%；实现毛利润1.14亿元，同比增长22.57%。 针对员工职务侵占一事，公司自查发现之后已第一时间向公安机关报案，上述事项未对公司日常生产经 营造成其他影响。受此影响，上半年计提相关存货跌价准备及其他应收款坏账准备合计1575.10万元。 公司坚持以"大IP+科技"战略驱动业务创新，发挥全案营销优势，夯实B端基本盘，同时大力发展C端IP 文创业务，打开新增长空间。 依托强大的产品设计、供应链、内容创意策划和传播等能力，公司以B端渠道为支撑拓展C端渠道，形 成C-B联动，打造完整的一体化IP运营产业链。报告期内，公司正式推出C端零售子品牌，加速C端零售 渠道扩张。 今年6月底，公司设立全资子公司元隆元创文化（北京）有限公司，推出零售子品牌"元隆元创"，8月在 北京大吉巷开设元隆元创零售空间首店，为"元隆元创"品牌未来向全国推广打造样板店。作为元 ...

Group 1 - The company has established a multi-dimensional product matrix in the IP cultural and creative sector, combining "national trend + international IP + licensing" since 2023 [1] - The company has launched the "Four Seasons Tiananmen Refrigerator Magnet" series in collaboration with Beijing Tiananmen Tourism Service Group, enhancing brand influence through interactive experiences [1] - The self-owned brand "Qidian WOW!dea" has released cultural tourism series products that deeply integrate intangible cultural heritage [1] Group 2 - The company has demonstrated resource integration capabilities in large-scale event services, evidenced by the launch of ice and snow products for the Harbin Asian Winter Games and the 15th National Games [2] - The differentiated product strategy has driven revenue growth, with projected revenue of 2.79 billion yuan in 2024, a year-on-year increase of 3.65%, and 685 million yuan in Q1 2025, a year-on-year increase of 15.4% [2] - The company is accelerating the construction of a "B-end + C-end" dual-drive model, focusing on both enterprise clients and innovative offline cultural experience venues [2] Group 3 - The 33rd China Shenzhen Gift Exhibition was held from April 25 to 28, attracting over 4,500 exhibitors and covering the entire industry chain [3] - The company showcased over a thousand products at the exhibition, highlighting its strategic transformation in IP and immersive cultural experiences [3]