Group 1 - Yuanlong Yatu officially established a wholly-owned subsidiary, Yuanlong Yuanchuang, and launched a retail sub-brand, marking a new phase in its "Big IP Cultural and Creative" strategy [2][3] - The first pop-up store, featuring the classic IP animated film "How to Train Your Dragon," opened on July 19 and will operate until September 15, showcasing a range of related products [2] - The pop-up store introduced several internationally recognized IP co-branded products, including Jurassic World and Minions, which have gained popularity among Generation Z consumers [2] Group 2 - The first offline experiential store will debut in August at the Dajixiang commercial area, integrating cultural, immersive consumption, and social spaces [3] - Yuanlong Yuanchuang's establishment and the opening of its first store signify Yuanlong Yatu's transition from B2B to B2C markets, initiating a new chapter in IP cultural retail [3] - The company plans to develop a strategic layout combining gift products, new media marketing, and big IP culture, leveraging Web3 and AI technologies to connect with consumers [3]

Core Viewpoint - Yuanlong Yatu has established a wholly-owned subsidiary, Yuanlong Yuanchuang Culture (Beijing) Co., Ltd., and launched a retail sub-brand "Yuanlong Yuanchuang," marking its entry into the C-end consumer market and the beginning of a new journey in IP cultural retail [1][2] Group 1 - The establishment of Yuanlong Yuanchuang signifies Yuanlong Yatu's transition from being a B-end industry leader to entering the C-end consumer sector, enhancing its "big IP cultural" strategy [1] - The new retail brand will focus on creating immersive IP cultural experiences through various scenarios, with the first offline store set to open in August in Beijing's Dajixiang commercial area, a new urban landmark [1] - The store will feature popular IPs such as Minions, How to Train Your Dragon, Jurassic World, and NBA, offering a one-stop immersive IP experience for consumers [1] Group 2 - In addition to popular domestic and international IPs, Yuanlong Yatu is also exploring and integrating traditional Chinese culture through products like "Fuman Zhonghua" and red-themed series, which will be available in the new retail space [2] - The company plans to drive growth through a combination of "gift products + new media marketing + big IP culture," leveraging Web3 and AI technologies to create new consumer connection models [2] - Yuanlong Yuanchuang will serve as a frontline platform for connecting young users with IPs and is seen as a key driver for exploring new growth trajectories for Yuanlong Yatu [2]

Group 1 - The company has established a multi-dimensional product matrix in the IP cultural and creative sector, combining "national trend + international IP + licensing" since 2023 [1] - The company has launched the "Four Seasons Tiananmen Refrigerator Magnet" series in collaboration with Beijing Tiananmen Tourism Service Group, enhancing brand influence through interactive experiences [1] - The self-owned brand "Qidian WOW!dea" has released cultural tourism series products that deeply integrate intangible cultural heritage [1] Group 2 - The company has demonstrated resource integration capabilities in large-scale event services, evidenced by the launch of ice and snow products for the Harbin Asian Winter Games and the 15th National Games [2] - The differentiated product strategy has driven revenue growth, with projected revenue of 2.79 billion yuan in 2024, a year-on-year increase of 3.65%, and 685 million yuan in Q1 2025, a year-on-year increase of 15.4% [2] - The company is accelerating the construction of a "B-end + C-end" dual-drive model, focusing on both enterprise clients and innovative offline cultural experience venues [2] Group 3 - The 33rd China Shenzhen Gift Exhibition was held from April 25 to 28, attracting over 4,500 exhibitors and covering the entire industry chain [3] - The company showcased over a thousand products at the exhibition, highlighting its strategic transformation in IP and immersive cultural experiences [3]