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提振消费进行时 | 巾帼家政将民生需求转化为消费动能
Guang Xi Ri Bao· 2025-05-08 01:51
Core Insights - The article highlights the transformation of the home service market in Guangxi, driven by the increasing demand for elder and child care services, reflecting a shift towards quality and comprehensive care solutions [1][2][3] Group 1: Market Trends - The demand for "mother-baby + household" composite services has significantly increased, leading to a 15% rise in the average salaries of maternity and childcare workers [2] - The "one elderly and one child" rigid demand is reshaping the home service market landscape, with a notable increase in the number of families hiring caregivers for comprehensive services [2][3] - The introduction of innovative service models, such as the "Four Heart Service System" by a member company of the Guangxi Jinxiuqiu Women's Home Service Alliance, has provided tailored rehabilitation plans and 24-hour emergency responses, serving nearly 6,000 families this year [2][3] Group 2: Consumer Behavior - Dual-income families are increasingly opting for detailed home services, such as hiring part-time workers for child care and household chores, enhancing their quality of life [2][3] - The rise of new service types, such as professional organizing services, has seen a 55% annual growth rate in the organizing and storage industry, indicating a shift towards premium home services [3] Group 3: Industry Development - The Guangxi Jinxiuqiu Women's Home Service Alliance has transitioned from emergency needs to quality necessities, with over 30,000 monthly service users in Nanning alone [3] - The alliance is fostering regional brands and creating demonstration bases to enhance service quality and brand value, with over 80% of the workforce being female [3][4] - Plans are in place to establish a 15-minute home service circle and conduct annual training for 100,000 individuals, aiming to deepen collaboration between home service companies and childcare/elderly care institutions [4]