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国庆家电市场:Mini LED电视、扫地机人气旺,厂商补贴唱主角
Di Yi Cai Jing· 2025-10-01 13:33
Group 1 - The National Development and Reform Commission announced the allocation of 69 billion yuan in special bonds to support the consumption of old-for-new appliances, expected to boost sales during the Double Eleven shopping festival [3][9] - Some manufacturers are offering subsidies of up to 20% for appliances, with promotional slogans like "Don't wait for Double Eleven, refresh during National Day" [3][5] - Compared to last year's high base, the growth in appliance sales during National Day is expected to be challenging, with a focus on product structure and consumption upgrades [3][6] Group 2 - Mini LED televisions are becoming a competitive focus in the market, with TCL and Hisense launching new models ahead of National Day [5][6] - The sales of large-screen and high-end products are being emphasized, with significant discounts on Mini LED TVs observed in retail [5][6] - The overall market for televisions is projected to decline by 7.2% year-on-year in the fourth quarter, indicating pressure on sales growth [5][6] Group 3 - The appliance market is expected to see structural upgrade opportunities, with Mini LED TV penetration projected to reach 28.3% by mid-2025, a significant increase from previous years [6][9] - The cleaning appliance market is also seeing innovation, with new products like integrated robotic vacuum cleaners being introduced [6][9] - Retail sales in the appliance market are expected to grow by 23.8% year-on-year from September to December 2024, driven by subsidies [6][9] Group 4 - Retail channels are preparing for both National Day promotions and the upcoming Double Eleven sales, with various retailers offering substantial subsidies [8][9] - Major brands are competing on product offerings, pricing, and services, with significant promotional activities planned for the holiday season [9][10] - The fourth batch of national subsidies is expected to be implemented before Double Eleven, providing additional support for sales [9][10]