Core Viewpoint - The company leverages the unique convergence of Children's Day and Dragon Boat Festival to create a distinctive cultural tourism experience, emphasizing the integration of traditional culture with modern IP vitality [1][2][5] Group 1: Cultural and Tourism Strategy - The company implements a "new cultural tourism" strategy that operates the tourism industry through the lens of cultural industry, deeply exploring the cultural essence of Hunan and traditional festivals [2][5] - The events include traditional activities such as dragon boat racing, cultural performances, and interactive experiences that enhance the cultural significance and immersion for visitors [2][3] Group 2: Technological Innovation - The company enhances its cultural tourism products by incorporating advanced technologies like AR, VR, and AI to create immersive experiences, such as the digital Shanshan Academy and interactive art exhibitions [3] - Special activities during the festivals, such as poetry quizzes and interactive installations, aim to engage visitors in a unique and educational manner [3] Group 3: Family and Community Engagement - The company promotes family-oriented activities and events, such as themed parks and interactive games, to attract families and enhance the festive atmosphere [4] - Various locations offer hands-on experiences, including traditional crafts and games, to enrich family vacations and cultural enjoyment [4]