Group 1 - The overlap of Children's Day and Dragon Boat Festival this year provided a unique opportunity for the company to launch the "Back to Childhood for Dragon Boat Festival" themed tourism, resulting in significant visitor engagement and revenue growth [1] - The company's tourism segment received a total of 228,000 visitors during the dual festival period, representing a 105% year-on-year increase, and generated nearly 6 million yuan, up nearly 50% [1] - The success of the dual festivals validates the company's strategy of integrating culture, technology, and tourism, which is expected to drive continuous growth in Hunan's cultural tourism and regional economy [1] Group 2 - Specific events such as the water dragon boat racing and traditional activities attracted nearly 20,000 visitors to the "Pig Pig Hero" themed amusement park, achieving a 46% increase in visitors and a 77% rise in revenue [1] - The Xiangtan Wanlou Mango Youth Pier hosted various cultural activities, receiving 130,000 visitors and achieving a 61% increase in revenue compared to the previous year [1] - The company also reported a significant increase in visitor numbers and revenue from other cultural activities, such as the dragon boat tug-of-war and high-tech art exhibitions, with some attractions seeing visitor growth of nearly 600% [2]

Core Viewpoint - The company leverages the unique convergence of Children's Day and Dragon Boat Festival to create a distinctive cultural tourism experience, emphasizing the integration of traditional culture with modern IP vitality [1][2][5] Group 1: Cultural and Tourism Strategy - The company implements a "new cultural tourism" strategy that operates the tourism industry through the lens of cultural industry, deeply exploring the cultural essence of Hunan and traditional festivals [2][5] - The events include traditional activities such as dragon boat racing, cultural performances, and interactive experiences that enhance the cultural significance and immersion for visitors [2][3] Group 2: Technological Innovation - The company enhances its cultural tourism products by incorporating advanced technologies like AR, VR, and AI to create immersive experiences, such as the digital Shanshan Academy and interactive art exhibitions [3] - Special activities during the festivals, such as poetry quizzes and interactive installations, aim to engage visitors in a unique and educational manner [3] Group 3: Family and Community Engagement - The company promotes family-oriented activities and events, such as themed parks and interactive games, to attract families and enhance the festive atmosphere [4] - Various locations offer hands-on experiences, including traditional crafts and games, to enrich family vacations and cultural enjoyment [4]