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电广传媒“三湘星光行动”再落一子 携手怀化市政府打造文商旅新地标
Zheng Quan Shi Bao Wang· 2025-09-16 12:48
Group 1 - The core project, Yushuwan Youth Square, was officially opened on September 16 as a key observation project of the Fifth Hunan Tourism Development Conference, showcasing the integration of culture and technology in a commercial tourism complex [1][2] - The project features a variety of cultural elements, including the world's largest Dong ethnic drum tower and an immersive experience center for the Miao culture, combining ancient civilization with digital technology [1][2] - The square presents local specialties from 13 counties in Huaihua, creating a one-stop experience for tourists and enhancing the region's cultural tourism appeal [2] Group 2 - The project is part of the "New Cultural Tourism" strategy by Electric Broadcasting Media, which has successfully revitalized several idle state-owned assets in Hunan, establishing itself as a key player in the local cultural tourism industry [3] - The "Three Xiang Star Action" initiative has led to the establishment of nine projects across seven cities in Hunan, with Yushuwan Youth Square being highlighted as a significant addition to the region's tourism landscape [3] - The second phase of the project will include hotel developments, aiming to further enhance the cultural and tourism integration in Huaihua [2]
数字赋能让文旅体验更丰富、传统文化更直观 可触摸的科技 会说话的文化
Si Chuan Ri Bao· 2025-09-07 01:36
Core Viewpoint - The integration of digital technology in the cultural heritage sector, particularly in the display and preservation of the Anyue Grottoes, enhances visitor engagement and protects historical artifacts [5][6][10]. Digital Display - The Anyue Grottoes Digital Display Center features a 3D 8K dome theater with 12 4K projectors, creating an immersive experience for visitors [3][4]. - A 1:1 replica of the Zizhu Guanyin statue has been created using 3D printing technology, showcasing the artistic charm of the original [4][5]. - The center has received over 158,000 visitors since its opening in May [7]. Cultural Heritage Protection - Anyue County has over 230 grotto sites and more than 100,000 rock carvings, making it the highest density of such heritage in the country [5][6]. - The digital center consolidates scattered grotto resources into an interactive cultural experience, allowing visitors to engage with the history of the artifacts [6]. Technological Empowerment - The use of advanced technologies in cultural tourism, such as immersive theaters and interactive exhibits, transforms the visitor experience from passive observation to active participation [8][9]. - The Ziyang Fantawild National Color Spring project has attracted over 220,000 visitors in just a few weeks, demonstrating the effectiveness of technology in enhancing cultural experiences [8][10]. Economic Impact - The integration of culture and technology has led to a significant increase in consumer spending, with Ziyang's retail sales reaching 24.71 billion yuan, a 4.4% increase year-on-year [10].
电广传媒“回到童年过端午”文旅融合成效显著 游客数量与收入均大幅攀升
Zheng Quan Shi Bao Wang· 2025-06-04 09:11
Group 1 - The overlap of Children's Day and Dragon Boat Festival this year provided a unique opportunity for the company to launch the "Back to Childhood for Dragon Boat Festival" themed tourism, resulting in significant visitor engagement and revenue growth [1] - The company's tourism segment received a total of 228,000 visitors during the dual festival period, representing a 105% year-on-year increase, and generated nearly 6 million yuan, up nearly 50% [1] - The success of the dual festivals validates the company's strategy of integrating culture, technology, and tourism, which is expected to drive continuous growth in Hunan's cultural tourism and regional economy [1] Group 2 - Specific events such as the water dragon boat racing and traditional activities attracted nearly 20,000 visitors to the "Pig Pig Hero" themed amusement park, achieving a 46% increase in visitors and a 77% rise in revenue [1] - The Xiangtan Wanlou Mango Youth Pier hosted various cultural activities, receiving 130,000 visitors and achieving a 61% increase in revenue compared to the previous year [1] - The company also reported a significant increase in visitor numbers and revenue from other cultural activities, such as the dragon boat tug-of-war and high-tech art exhibitions, with some attractions seeing visitor growth of nearly 600% [2]