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AI拜年“玩过界”小心侵权风险
Xin Lang Cai Jing· 2026-02-07 06:21
Core Viewpoint - The rise of AI-generated New Year greetings on short video platforms has sparked both creativity and concerns regarding copyright infringement and the unauthorized use of public figures' images [1][2]. Group 1: AI Technology in New Year Greetings - AI technology has introduced innovative ways for users to send New Year greetings, with notable examples including videos featuring celebrities like Chen Peisi and sports star Kylian Mbappé [1]. - Users can create AI-generated videos that incorporate famous personalities, often using templates available on short video platforms, making it accessible even for older generations [2]. Group 2: Legal and Ethical Concerns - The unauthorized use of celebrities' images and voices in AI-generated content raises significant legal risks, including potential violations of portrait rights and reputation rights as outlined in the Civil Code [2][3]. - The act of "face-swapping" without permission directly interferes with the rights of the individual, potentially leading to negative public perceptions if the context is inappropriate [3]. - The protection of an individual's voice is also covered under the Civil Code, indicating that unauthorized recording or cloning of voices can lead to civil liability, especially if it causes confusion regarding identity [3].
穿越去春晚,“陈佩斯”送祝福、“姆巴佩穿唐装”?AI拜年,小心侵权!
Xin Lang Cai Jing· 2026-02-07 05:13
Core Viewpoint - The rise of AI-generated New Year greetings on short video platforms has introduced innovative ways for users to celebrate, but it also raises concerns about potential copyright infringement related to the unauthorized use of public figures' images and voices [1][9]. Group 1: AI New Year Greetings - AI technology has enabled the creation of videos featuring celebrities like Chen Peisi and Mbappé, who are seen wishing users a Happy New Year in a unique manner [1]. - Users can easily generate AI videos with celebrities by using templates available on short video platforms, making it accessible even for older generations [3][5]. Group 2: Copyright and Legal Risks - There are significant legal risks associated with using others' images or voices without permission, which could infringe on their portrait rights and reputation [9]. - The Civil Code stipulates that individuals' images cannot be used without explicit consent, and unauthorized use could lead to civil liability [9][10]. Group 3: Platform Responsibilities - Legal experts suggest that platforms should enhance user guidance and implement measures to prevent copyright infringement, such as requiring authorization for the use of celebrities' images [10]. - Platforms may face liability if they provide templates that facilitate infringement or fail to establish effective mechanisms for handling complaints [10].