Core Insights - MBK Partners' subsidiary, Haihe An Cultural Tourism, has completed the acquisition of Suzhou Huayi Brothers Movie World, rebranding it as Haihe An Suzhou Yangcheng Peninsula Paradise, marking a shift in the Yangtze River Delta's cultural tourism focus from "scale expansion" to "quality enhancement" [1][2] - The park, covering 460,000 square meters, is expected to attract over 350,000 visitors during its trial operation in the summer of 2025, with a peak daily attendance exceeding 20,000 and a revenue increase of 68% year-on-year [1][2] - The Chinese government is providing strong policy support for tourism consumption, including issuing consumption vouchers and implementing ticket reduction policies, which is expected to significantly benefit the cultural tourism real estate sector [1][2] Company Overview - Haihe An Cultural Tourism has invested over 100 million yuan in the project, launching three core products, including the largest domestic dragon-themed children's area and a night economy system [2][3] - The company operates several major cultural tourism projects across cities like Qingdao and Chengdu, adopting a "one city, one IP" model to enhance local cultural integration [3][4] - The acquisition strategy of MBK Partners focuses on identifying high-value assets in distress, aiming to revitalize them through operational improvements and capitalize on market recovery [5][6] Industry Trends - The cultural tourism real estate sector is shifting towards theme consumption, immersive experiences, and innovative models, with AI technology accelerating industry upgrades [4][5] - There is a significant amount of inefficient existing assets in the domestic cultural tourism industry that require revitalization, highlighting the need for diverse capital involvement [6] - The current capital market is facing an "asset scarcity" situation, with a focus on operational income becoming crucial for real estate value, making cultural tourism properties attractive for investment [5][6]