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城市更新·简报│第二批一刻钟便民生活圈先行区试点名单公布
Xin Lang Cai Jing· 2025-09-30 06:10
Core Insights - The article discusses the ongoing urban renewal initiatives in China, highlighting various policies, projects, and events aimed at enhancing urban living conditions and promoting sustainable development [1][2][3]. Group 1: Urban Renewal Policies and Initiatives - The second batch of urban "15-minute convenience living circles" pilot areas has been announced, with 30 districts selected to enhance urban convenience and promote consumption [2]. - Shanghai has released the "High-Quality Development Planning Resource Implementation Opinions" to guide urban renewal efforts, focusing on community engagement and policy understanding [6]. - The Hebei province is promoting urban renewal examples and facilitating government-business cooperation to share best practices and innovative approaches [11]. Group 2: Events and Forums - The "China-France Urban Renewal Exhibition" opened in Shanghai, emphasizing the importance of learning from past experiences and international collaboration in urban renewal [3]. - The first Urban Renewal Development Conference in Shanghai showcased 42 exemplary urban renewal projects, focusing on integrating historical preservation with modern functionality [9]. - The fourth "Beijing Urban Renewal Best Practices" event revealed 40 outstanding projects, highlighting diverse types of urban renewal initiatives [14][15]. Group 3: Project Developments - The "Li Bao Paradise" in Shanghai is launching a large-scale immersive cultural district, aiming to redefine commercial experiences and enhance cultural tourism [17]. - The "Xintiandi" brand in Shanghai is undergoing a strategic upgrade to strengthen its community brand and enhance cultural and commercial experiences [19][20]. - The "Haihe An Suzhou Yangcheng Peninsula Paradise" has been rebranded and upgraded, marking a shift towards quality improvement in the regional cultural tourism industry [23].
海合安文旅:创行主题化生活方式 破局“千园一面”竞争困境
Xin Hua Cai Jing· 2025-09-28 12:22
Core Insights - The article highlights the transformation of the tourism and cultural consumption landscape in China, particularly through the unveiling of two new polar ocean resorts in Tianjin and Wuhan by Haihe An Cultural Tourism, which aims to shift from mere sightseeing to a more thematic lifestyle experience [1][2] Company Overview - Haihe An Cultural Tourism is a foreign-invested company headquartered in Shanghai, focusing on multi-dimensional integration of marine-themed experiences [1] - The CEO, Gao Jie, emphasizes the company's commitment to sustainable development and enhancing local cultural connections through innovative vacation experiences [1] Industry Trends - The tourism sector is undergoing significant changes, with consumers increasingly seeking in-depth experiences and personalized services rather than simple sightseeing [1] - The Tianjin polar ocean resort spans 187,000 square meters and features an integrated product matrix of "8 major theme areas + 7 marine shows + night tours," making it the first polar ocean-themed resort in North China [1] - The Wuhan polar ocean resort introduces a "two days and one night" micro-vacation model, featuring new attractions like the "Chutian Eye" Ferris wheel and a polar circus, creating a "12-hour daytime exploration - 24-hour micro-vacation" experience [2] Operational Strategies - The article notes that many large theme parks in China face challenges such as low repeat visitation and insufficient secondary spending, highlighting the importance of localized operational strategies to avoid homogenized competition [2] - Haihe An Cultural Tourism has successfully operated four major polar ocean cultural tourism projects in Qingdao, Chengdu, Tianjin, and Wuhan, and has developed the first lakeside immersive cultural tourism destination in the Yangtze River Delta, the Suzhou Yangcheng Lake Peninsula Park [2]
韩国安博凯基金收购苏州文旅项目
Xin Lang Cai Jing· 2025-09-25 09:59
Core Viewpoint - Korean Ambo Kai Investment Fund has completed the acquisition of Suzhou Huayi Brothers Movie World, rebranding it as "Haihe An Suzhou Yangcheng Peninsula Paradise," marking a significant investment in China's cultural and entertainment industry [1] Group 1: Acquisition Details - The acquisition was executed by Haihe An Cultural Tourism, a management platform under the Ambo Kai Investment Fund, as part of their strategy to invest in the domestic cultural tourism sector [1] - This is not the first investment by Ambo Kai in China's cultural tourism; previously, they acquired four polar ocean parks from Haichang for 6.5 billion yuan [1] Group 2: Operational Strategy - Ambo Kai Investment Fund currently manages theme parks in five cities: Qingdao, Chengdu, Tianjin, Wuhan, and Suzhou [1] - The fund has been focusing on transforming theme parks from "closed parks" to "city life connectors," enhancing their role as local leisure tourism destinations through thematic operations and localized practices [1]
借力文旅消费政策红利,安博凯基金收购苏州文旅项目
Core Insights - MBK Partners' subsidiary, Haihe An Cultural Tourism, has completed the acquisition of Suzhou Huayi Brothers Movie World, rebranding it as Haihe An Suzhou Yangcheng Peninsula Paradise, marking a shift in the Yangtze River Delta's cultural tourism focus from "scale expansion" to "quality enhancement" [1][2] - The park, covering 460,000 square meters, is expected to attract over 350,000 visitors during its trial operation in the summer of 2025, with a peak daily attendance exceeding 20,000 and a revenue increase of 68% year-on-year [1][2] - The Chinese government is providing strong policy support for tourism consumption, including issuing consumption vouchers and implementing ticket reduction policies, which is expected to significantly benefit the cultural tourism real estate sector [1][2] Company Overview - Haihe An Cultural Tourism has invested over 100 million yuan in the project, launching three core products, including the largest domestic dragon-themed children's area and a night economy system [2][3] - The company operates several major cultural tourism projects across cities like Qingdao and Chengdu, adopting a "one city, one IP" model to enhance local cultural integration [3][4] - The acquisition strategy of MBK Partners focuses on identifying high-value assets in distress, aiming to revitalize them through operational improvements and capitalize on market recovery [5][6] Industry Trends - The cultural tourism real estate sector is shifting towards theme consumption, immersive experiences, and innovative models, with AI technology accelerating industry upgrades [4][5] - There is a significant amount of inefficient existing assets in the domestic cultural tourism industry that require revitalization, highlighting the need for diverse capital involvement [6] - The current capital market is facing an "asset scarcity" situation, with a focus on operational income becoming crucial for real estate value, making cultural tourism properties attractive for investment [5][6]
海合安文旅全资收购苏州华谊兄弟电影世界,首次涉足华东市场
Xin Lang Cai Jing· 2025-09-23 04:49
Group 1 - Haihe An Cultural Tourism has completed the full acquisition of the former Suzhou Huayi Brothers Movie World, now renamed "Haihe An Suzhou Yangcheng Peninsula Paradise" [1][2] - The project is located in the core area of the Yangcheng Lake Peninsula National Tourism Resort, covering an area of 690 acres [2] - The park plans to invest 100 million yuan to develop three major new projects, enhancing local cultural integration and visitor experience [1][2] Group 2 - During the trial operation period in the summer of 2025, the park is expected to receive over 350,000 visitors, with a peak daily attendance of 20,000 and a revenue increase of 68% year-on-year [2] - The three major products include the first domestic immersive theme area featuring the "Milk Dragon" IP, an immersive show "Zhuangyuan Returns," and the "Yangcheng Starlight Night" experience [2] - Haihe An Cultural Tourism has successfully operated four major polar ocean tourism projects in Qingdao, Chengdu, Tianjin, and Wuhan, marking its first entry into the East China market with this acquisition [3]
海合安文旅全资收购苏州华谊兄弟电影世界,焕新苏州阳澄半岛乐园亮相
Di Yi Cai Jing· 2025-09-22 05:17
Core Insights - MBK Partners' subsidiary, Haihe An Cultural Tourism, has completed the acquisition of Suzhou Huayi Brothers Movie World, rebranding it as "Haihe An Suzhou Yangcheng Peninsula Paradise" and investing 100 million to develop three new projects [1][3][5] Group 1: Acquisition and Rebranding - The acquisition involves a 690-acre theme park located in the core area of the Yangcheng Lake Peninsula National Tourism Resort [3] - The park aims to integrate local culture, innovate performance formats, and enhance visitor experiences to create the first lakeside immersive cultural tourism destination in the Yangtze River Delta [3][5] Group 2: Investment and New Projects - Haihe An Cultural Tourism has committed over 100 million to develop three major new projects: the "Milk Dragon Magic Time" theme area, the large immersive show "Zhuangyuan Returns," and the "Yangcheng Starlight Night" product system [5][7] - The "Milk Dragon Magic Time" area spans 30,000 square meters and includes over 30 interactive entertainment facilities and a themed restaurant [5] Group 3: Visitor Experience and Future Plans - The park plans to enhance nighttime operations, extending hours until 9 PM and offering over 30 attractions during the night, along with unique dining and cultural markets [5][7] - The park aims to connect various commercial activities within the resort area, including hotels, dining, and sports, to create a collaborative tourism ecosystem [7]
文旅并购新案例:看海合安文旅如何焕新阳澄湖“微度假”经济
Cai Fu Zai Xian· 2025-09-22 01:29
Core Viewpoint - The acquisition of Suzhou Huayi Brothers Movie World by MBK Partners' subsidiary, Haihe An Cultural Tourism, marks a significant shift in the cultural tourism industry in East China, transitioning from scale expansion to quality enhancement [1][3][30]. Group 1: Acquisition and Strategic Importance - The acquisition involves a 690-acre theme park, previously known as Huayi Brothers Movie World, located in a key national tourism resort area [3]. - Haihe An Cultural Tourism aims to integrate local culture and enhance visitor experiences, establishing the first lakeside immersive cultural tourism destination in the Yangtze River Delta [3][8]. - This acquisition is seen as a landmark event for the development of the cultural tourism industry in East China, reflecting a strategic choice based on the region's cultural richness and ecological resources [3][8]. Group 2: Brand Renewal and Experience Enhancement - The park has undergone a brand renewal, officially rebranded as "Haihe An Suzhou Yangcheng Peninsula Paradise," with a new slogan "Yangcheng Lake, Joy Together" [11][13]. - The brand strategy emphasizes a five-experience system focusing on natural ecology, family-friendly entertainment, cultural heritage, night economy, and festive activities [13][16]. - Three major new products have been launched, including the largest immersive theme experience area in China, a large-scale cultural show, and a night product system to enhance nighttime consumption [17][20][22]. Group 3: Economic and Cultural Impact - The park's reopening has led to significant visitor engagement, with over 350,000 visitors during the summer trial operation and a 68% increase in revenue year-on-year [24]. - The integration of the theme park with local cultural festivals and activities aims to create a comprehensive tourism ecosystem, enhancing regional economic vitality [25][27]. - The initiative is expected to transform the Yangcheng Lake Peninsula into a world-class lake tourism destination, promoting sustainable growth in the cultural tourism sector [25][28].
海合安文旅重磅入局 690亩阳澄半岛乐园正式易主
Sou Hu Cai Jing· 2025-09-21 13:11
Core Viewpoint - The acquisition of the former Suzhou Huayi Brothers Movie World by the Asian private equity giant, Anbo Kai Investment Fund, through its cultural tourism management platform, Haihe An Cultural Tourism, marks a significant development in the East China cultural tourism industry, with plans for a comprehensive upgrade and rebranding of the park as "Haihe An Suzhou Yangcheng Peninsula Paradise" [1][3][9]. Group 1: Acquisition and Rebranding - Haihe An Cultural Tourism has completed the full acquisition of the former Suzhou Huayi Brothers Movie World, which spans 460,000 square meters (690 acres) and is located in a key national-level tourist resort area [1][3]. - The park will undergo a systematic upgrade and integration, focusing on local cultural elements and enhancing visitor experiences to create the first lakeside immersive cultural tourism destination in the Yangtze River Delta [3][9]. Group 2: New Offerings and Experience - The park will introduce three major new products: the "Milk Dragon Magic Time" themed area, the large immersive show "Zhuangyuan Returns," and the "Yangcheng Starlight Night" product system, aiming to cover all age groups and operate throughout the day [6][7]. - The park's new offerings have already attracted over 350,000 visitors during the trial operation period in the summer of 2025, with a single-day peak of over 20,000 visitors and a revenue increase of 68% year-on-year [7]. Group 3: Strategic Importance and Future Plans - The acquisition is viewed as a landmark event for the cultural tourism industry in East China, leveraging Suzhou's rich cultural heritage and the unique ecological resources of Yangcheng Lake to invigorate regional tourism [9]. - Haihe An Cultural Tourism aims to integrate its experience in operating large cultural tourism projects with local culture, creating a theme park that reflects both international standards and Suzhou's unique charm [9][10].