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城市更新·简报│第二批一刻钟便民生活圈先行区试点名单公布
Xin Lang Cai Jing· 2025-09-30 06:10
自"十四五"规划明确提出实施城市更新行动以来,关于城市更新的政策、法规、模式层出叠见。智通财 经旗下智库澎湃研究所以《城市更新·简报》这一形式搭建城市更新信息平台,聚焦城市更新试点及示 范城市,关注政府、市场与社会多元主体动态,精选各级政府及媒体一月(2025年9月1日-2025年9月30 日)重要政策及行动,呈现城市更新最新理念、策略及成效,推动城市可持续发展。 头条: 30个一刻钟便民生活圈全域推进先行区试点公布 推动扩围升级 9月8日,第二批城市一刻钟便民生活圈全域推进先行区试点名单对外公布。为全面推动城市一刻钟便民 生活圈建设,着力惠民生、促消费,在各地申报的基础上,经专家评审并向社会公示,商务部等11部门 办公厅(室)确定了第二批城市一刻钟便民生活圈全域推进先行区试点地区30个,包括北京市海淀区、 丰台区、石景山区、内蒙古自治区包头市、上海市长宁区、安徽省合肥市、陕西省宝鸡市等。 在通知中提出,全域推进先行区试点承担着便民生活圈建设扩围升级的重要任务。要推动便民生活圈建 设覆盖地级以上城市主城区,并向有条件的县城社区延伸,坚持因地制宜、"一圈一策"。要突出服 务"一老一小",促进布局更优化、业态更丰 ...
海合安文旅:创行主题化生活方式 破局“千园一面”竞争困境
Xin Hua Cai Jing· 2025-09-28 12:22
Core Insights - The article highlights the transformation of the tourism and cultural consumption landscape in China, particularly through the unveiling of two new polar ocean resorts in Tianjin and Wuhan by Haihe An Cultural Tourism, which aims to shift from mere sightseeing to a more thematic lifestyle experience [1][2] Company Overview - Haihe An Cultural Tourism is a foreign-invested company headquartered in Shanghai, focusing on multi-dimensional integration of marine-themed experiences [1] - The CEO, Gao Jie, emphasizes the company's commitment to sustainable development and enhancing local cultural connections through innovative vacation experiences [1] Industry Trends - The tourism sector is undergoing significant changes, with consumers increasingly seeking in-depth experiences and personalized services rather than simple sightseeing [1] - The Tianjin polar ocean resort spans 187,000 square meters and features an integrated product matrix of "8 major theme areas + 7 marine shows + night tours," making it the first polar ocean-themed resort in North China [1] - The Wuhan polar ocean resort introduces a "two days and one night" micro-vacation model, featuring new attractions like the "Chutian Eye" Ferris wheel and a polar circus, creating a "12-hour daytime exploration - 24-hour micro-vacation" experience [2] Operational Strategies - The article notes that many large theme parks in China face challenges such as low repeat visitation and insufficient secondary spending, highlighting the importance of localized operational strategies to avoid homogenized competition [2] - Haihe An Cultural Tourism has successfully operated four major polar ocean cultural tourism projects in Qingdao, Chengdu, Tianjin, and Wuhan, and has developed the first lakeside immersive cultural tourism destination in the Yangtze River Delta, the Suzhou Yangcheng Lake Peninsula Park [2]
韩国安博凯基金收购苏州文旅项目
Xin Lang Cai Jing· 2025-09-25 09:59
【韩国安博凯基金收购苏州文旅项目】#韩国大量收购国内文娱产业# 据《21世纪经济报道》消息,近 日,亚洲私募并购型投资基金——韩国安博凯投资基金对外宣布,旗下文旅管理平台海合安文旅作为重 整投资人正式完成对原苏州华谊兄弟电影世界的全资收购,项目更名为"海合安苏州阳澄半岛乐园"。韩 国安博凯投资基金此次接手并非首次布局国内文旅产业。此前,安博凯投资基金曾以65亿元收购海昌4 处极地海洋馆等资产。截至目前,安博凯投资基金旗下海合安文旅投资并运营管理青岛、成都、天津、 武汉、苏州五地主题公园,近年来通过深耕主题化运营和在地化实践,探索出主题公园从"封闭园 区"到"城市生活链接者" 的转型路径,成为当地具有区域优势的休闲旅游目的地。(《21世纪经济报 道》) 来源:@中国经营报微博 ...
借力文旅消费政策红利,安博凯基金收购苏州文旅项目
Core Insights - MBK Partners' subsidiary, Haihe An Cultural Tourism, has completed the acquisition of Suzhou Huayi Brothers Movie World, rebranding it as Haihe An Suzhou Yangcheng Peninsula Paradise, marking a shift in the Yangtze River Delta's cultural tourism focus from "scale expansion" to "quality enhancement" [1][2] - The park, covering 460,000 square meters, is expected to attract over 350,000 visitors during its trial operation in the summer of 2025, with a peak daily attendance exceeding 20,000 and a revenue increase of 68% year-on-year [1][2] - The Chinese government is providing strong policy support for tourism consumption, including issuing consumption vouchers and implementing ticket reduction policies, which is expected to significantly benefit the cultural tourism real estate sector [1][2] Company Overview - Haihe An Cultural Tourism has invested over 100 million yuan in the project, launching three core products, including the largest domestic dragon-themed children's area and a night economy system [2][3] - The company operates several major cultural tourism projects across cities like Qingdao and Chengdu, adopting a "one city, one IP" model to enhance local cultural integration [3][4] - The acquisition strategy of MBK Partners focuses on identifying high-value assets in distress, aiming to revitalize them through operational improvements and capitalize on market recovery [5][6] Industry Trends - The cultural tourism real estate sector is shifting towards theme consumption, immersive experiences, and innovative models, with AI technology accelerating industry upgrades [4][5] - There is a significant amount of inefficient existing assets in the domestic cultural tourism industry that require revitalization, highlighting the need for diverse capital involvement [6] - The current capital market is facing an "asset scarcity" situation, with a focus on operational income becoming crucial for real estate value, making cultural tourism properties attractive for investment [5][6]
海合安文旅全资收购苏州华谊兄弟电影世界,首次涉足华东市场
Xin Lang Cai Jing· 2025-09-23 04:49
Group 1 - Haihe An Cultural Tourism has completed the full acquisition of the former Suzhou Huayi Brothers Movie World, now renamed "Haihe An Suzhou Yangcheng Peninsula Paradise" [1][2] - The project is located in the core area of the Yangcheng Lake Peninsula National Tourism Resort, covering an area of 690 acres [2] - The park plans to invest 100 million yuan to develop three major new projects, enhancing local cultural integration and visitor experience [1][2] Group 2 - During the trial operation period in the summer of 2025, the park is expected to receive over 350,000 visitors, with a peak daily attendance of 20,000 and a revenue increase of 68% year-on-year [2] - The three major products include the first domestic immersive theme area featuring the "Milk Dragon" IP, an immersive show "Zhuangyuan Returns," and the "Yangcheng Starlight Night" experience [2] - Haihe An Cultural Tourism has successfully operated four major polar ocean tourism projects in Qingdao, Chengdu, Tianjin, and Wuhan, marking its first entry into the East China market with this acquisition [3]
海合安文旅全资收购苏州华谊兄弟电影世界,焕新苏州阳澄半岛乐园亮相
Di Yi Cai Jing· 2025-09-22 05:17
Core Insights - MBK Partners' subsidiary, Haihe An Cultural Tourism, has completed the acquisition of Suzhou Huayi Brothers Movie World, rebranding it as "Haihe An Suzhou Yangcheng Peninsula Paradise" and investing 100 million to develop three new projects [1][3][5] Group 1: Acquisition and Rebranding - The acquisition involves a 690-acre theme park located in the core area of the Yangcheng Lake Peninsula National Tourism Resort [3] - The park aims to integrate local culture, innovate performance formats, and enhance visitor experiences to create the first lakeside immersive cultural tourism destination in the Yangtze River Delta [3][5] Group 2: Investment and New Projects - Haihe An Cultural Tourism has committed over 100 million to develop three major new projects: the "Milk Dragon Magic Time" theme area, the large immersive show "Zhuangyuan Returns," and the "Yangcheng Starlight Night" product system [5][7] - The "Milk Dragon Magic Time" area spans 30,000 square meters and includes over 30 interactive entertainment facilities and a themed restaurant [5] Group 3: Visitor Experience and Future Plans - The park plans to enhance nighttime operations, extending hours until 9 PM and offering over 30 attractions during the night, along with unique dining and cultural markets [5][7] - The park aims to connect various commercial activities within the resort area, including hotels, dining, and sports, to create a collaborative tourism ecosystem [7]
文旅并购新案例:看海合安文旅如何焕新阳澄湖“微度假”经济
Cai Fu Zai Xian· 2025-09-22 01:29
Core Viewpoint - The acquisition of Suzhou Huayi Brothers Movie World by MBK Partners' subsidiary, Haihe An Cultural Tourism, marks a significant shift in the cultural tourism industry in East China, transitioning from scale expansion to quality enhancement [1][3][30]. Group 1: Acquisition and Strategic Importance - The acquisition involves a 690-acre theme park, previously known as Huayi Brothers Movie World, located in a key national tourism resort area [3]. - Haihe An Cultural Tourism aims to integrate local culture and enhance visitor experiences, establishing the first lakeside immersive cultural tourism destination in the Yangtze River Delta [3][8]. - This acquisition is seen as a landmark event for the development of the cultural tourism industry in East China, reflecting a strategic choice based on the region's cultural richness and ecological resources [3][8]. Group 2: Brand Renewal and Experience Enhancement - The park has undergone a brand renewal, officially rebranded as "Haihe An Suzhou Yangcheng Peninsula Paradise," with a new slogan "Yangcheng Lake, Joy Together" [11][13]. - The brand strategy emphasizes a five-experience system focusing on natural ecology, family-friendly entertainment, cultural heritage, night economy, and festive activities [13][16]. - Three major new products have been launched, including the largest immersive theme experience area in China, a large-scale cultural show, and a night product system to enhance nighttime consumption [17][20][22]. Group 3: Economic and Cultural Impact - The park's reopening has led to significant visitor engagement, with over 350,000 visitors during the summer trial operation and a 68% increase in revenue year-on-year [24]. - The integration of the theme park with local cultural festivals and activities aims to create a comprehensive tourism ecosystem, enhancing regional economic vitality [25][27]. - The initiative is expected to transform the Yangcheng Lake Peninsula into a world-class lake tourism destination, promoting sustainable growth in the cultural tourism sector [25][28].
海合安文旅重磅入局 690亩阳澄半岛乐园正式易主
Sou Hu Cai Jing· 2025-09-21 13:11
Core Viewpoint - The acquisition of the former Suzhou Huayi Brothers Movie World by the Asian private equity giant, Anbo Kai Investment Fund, through its cultural tourism management platform, Haihe An Cultural Tourism, marks a significant development in the East China cultural tourism industry, with plans for a comprehensive upgrade and rebranding of the park as "Haihe An Suzhou Yangcheng Peninsula Paradise" [1][3][9]. Group 1: Acquisition and Rebranding - Haihe An Cultural Tourism has completed the full acquisition of the former Suzhou Huayi Brothers Movie World, which spans 460,000 square meters (690 acres) and is located in a key national-level tourist resort area [1][3]. - The park will undergo a systematic upgrade and integration, focusing on local cultural elements and enhancing visitor experiences to create the first lakeside immersive cultural tourism destination in the Yangtze River Delta [3][9]. Group 2: New Offerings and Experience - The park will introduce three major new products: the "Milk Dragon Magic Time" themed area, the large immersive show "Zhuangyuan Returns," and the "Yangcheng Starlight Night" product system, aiming to cover all age groups and operate throughout the day [6][7]. - The park's new offerings have already attracted over 350,000 visitors during the trial operation period in the summer of 2025, with a single-day peak of over 20,000 visitors and a revenue increase of 68% year-on-year [7]. Group 3: Strategic Importance and Future Plans - The acquisition is viewed as a landmark event for the cultural tourism industry in East China, leveraging Suzhou's rich cultural heritage and the unique ecological resources of Yangcheng Lake to invigorate regional tourism [9]. - Haihe An Cultural Tourism aims to integrate its experience in operating large cultural tourism projects with local culture, creating a theme park that reflects both international standards and Suzhou's unique charm [9][10].