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46%年轻人愿为“清洁自由”买单,华帝以“好清洁”战略圈粉新世代
Xin Lang Zheng Quan· 2025-08-26 09:04
Core Insights - The changing lifestyle of young consumers is significantly impacting the consumer market, with a notable decrease in time spent on household chores, now averaging 1 hour and 59 minutes per day, down by 28 minutes since 2018 [1] - Nearly half of young respondents are willing to pay for automated cleaning appliances like dishwashers and robotic vacuums, indicating a strong demand for convenience in modern living [1] - Vatti, a well-known brand in the kitchen appliance sector, has recognized this trend and is focusing on the "Good Cleaning" segment to enhance user experience through technological innovation [1][3] Company Strategy - Vatti has developed a comprehensive product line in the "Good Cleaning" segment, aiming to translate the concept of a "clean kitchen" into practical user experiences, exemplified by the launch of the Giant Washing Dishwasher B6S [3] - The B6S features several industry-leading patented technologies, achieving a 99.9% cleaning coverage rate and receiving a Level 1 cleaning coverage certification from the China Household Electrical Appliances Research Institute [3] - The B6S also offers excellent storage capabilities, maintaining a high sterilization rate of over 99.9999% and ensuring that tableware remains fresh and clean even after long-term storage [3] Health and Lifestyle Focus - Vatti emphasizes that kitchen cleanliness is not just about removing stains but is crucial for health and emotional well-being, as kitchen cleanliness directly affects overall quality of life [5] - The company has introduced the "Clean Kitchen" concept, which includes easy-to-clean product designs, smart self-cleaning features, and optimized user experiences, contributing to its market success [5][6] - Vatti's investment in technology has led to 4,416 patents, including 543 related to the "Good Cleaning" initiative, showcasing its commitment to innovation in kitchen appliances [6] Future Outlook - Vatti aims to continue innovating in the "Good Cleaning" segment, aligning with the evolving demands of consumers for smarter, more efficient, and healthier living experiences [8] - The company is positioned to lead the industry towards new heights as technology advances and consumer needs evolve [8]