国寿小画家活动

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百万童画上云端!中国人寿美育活动十五年孵化“美学信使”
Jin Rong Shi Bao· 2025-08-08 08:01
Core Viewpoint - China Life Insurance Company has launched the 15th "Guoshou Little Painter" art education initiative, aiming to create an art ecosystem that covers millions of families, focusing on children aged 3 to 16 years old [1][2]. Group 1: Overview of the Initiative - The "Guoshou Little Painter" project, initiated in 2011, is a social art education public welfare program targeting children, featuring a painting competition at its core and integrating various forms such as art courses and public welfare actions [2]. - Over the past 15 years, the initiative has attracted millions of children, fostering their growth through art, with an annual increase of 32.7% in painting submissions over the last five years, surpassing one million submissions in 2023 and 2024 [2][3]. Group 2: Development Model - In 2025, the initiative will implement a new "1+2+3" development model, focusing on popularizing art education, driving digital innovation, and enhancing art empowerment, cultural transmission, and public welfare practices [3]. Group 3: Creative Themes - This year's event features four creative themes: "Interstellar Adventure," "Dream Theater," "Future Phenomena," and "Time Travel," encouraging children to explore their imagination and express their understanding of the universe, personal growth, future living scenarios, and historical reinterpretation [4]. Group 4: Digital Integration - The event has introduced an online registration platform and emphasizes the promotion of digital artwork, supporting electronic painting and AI-assisted creation, reflecting the rapid development of digital art [5]. Group 5: Educational Support - The initiative includes "Art Cloud Classroom" live courses, with an average of 150,000 viewers per session in 2024, featuring experts from prestigious art institutions to provide cutting-edge art knowledge [6]. Group 6: Public Welfare Initiatives - The "Art Back to the Mountains" project connects quality art education resources to rural areas, offering immersive art courses that incorporate local cultural characteristics, while also expanding to urban community needs through the "Art Initiation Action" micro-public welfare program [7][8].