Core Viewpoint - The article emphasizes the role of sports in national strength and the commitment of China Life Insurance to support sports development in alignment with the "Healthy China 2030" strategy [1] Group 1: Company Initiatives - China Life Insurance has been a key sponsor of the CBA league for eight years, providing substantial support for its stable operation and growth [1] - The company has sponsored the NYBO youth basketball tournament for eight consecutive years, helping it evolve into the largest youth basketball event in China, attracting over 340,000 young participants [1] - In 2025, China Life will launch the "Leap into the Future" sports marketing plan aimed at promoting a healthy lifestyle and supporting the construction of a sports powerhouse [1][2] Group 2: Sports Marketing Plan - The "Leap into the Future" plan focuses on professional events, public participation, and youth development, creating a comprehensive sports activity system for all age groups [2] - The plan will unfold in three phases: "Passion Ignition," "Diverse Interaction," and "Emotional Connection," featuring various activities such as city-specific events and youth training camps [3][4] Group 3: Insurance Support for Athletes - China Life provides comprehensive insurance services for both youth basketball enthusiasts and professional athletes, ensuring their safety and security [5] - The company launched the first domestic income loss insurance for professional athletes in 2019, with total claims exceeding 100 million yuan by the end of 2024 [5] - Customized insurance products, including a retirement protection plan for professional players, are being developed to enhance the insurance coverage for the sports sector [5] Group 4: Youth Engagement - China Life has provided tailored insurance coverage for over 340,000 young participants in events like NYBO, ensuring protection against accidents and medical emergencies [6] - The company aims to be a guardian for youth in sports, integrating insurance services with sports initiatives to support their healthy growth [6] Group 5: Digital Engagement - China Life has created an online platform within its insurance app for the "Leap into the Future" initiative, offering information, event registration, and interactive experiences [8] - The platform features a dynamic homepage showcasing monthly activities and allows users to filter events by location, enhancing accessibility for participants [8] - Upcoming online activities will provide opportunities for users to win tickets and other rewards, further engaging the community in sports [8]