要说近期体育赛事什么最"火"，一定有"苏超"一票。 近期，被誉为"苏超"的首届江苏城市足球联赛火遍全国。"友谊第一，比赛第十四""楚汉之争"…… 江苏"十三太保"的调侃刷爆社交媒体。据江苏省体育局最新统计数据，截至目前，线下观赛人数超过了 18万人次，线上观赛人次突破1700万人次。 热度之下，"苏超"的官方保险供应商紫金保险也收获了一波流量。 "'苏超'的热度超出了我们预期。"紫金保险有关负责人在接受《金融时报》记者采访时表示，从宣 传层面来看，作为江苏省首家全国性财险公司，紫金保险与"苏超"完美契合，对外传递拼搏精神和地域 文化自信。从业务层面来看，近年来，紫金保险一直在大力发展产业保险，从传统产业到新兴产业再到 如今的体育产业、文化产业，此次与"苏超"合作就是一次成功的尝试。 近年来，随着体育产业的蓬勃发展，体育赛事的热度也持续攀升。此次"苏超"与紫金保险的碰撞恰 恰折射出保险与体育深度融合的必然趋势——保险不仅是风险的"守护者"，更是体育事业高质量发展 的"助推器"。通过资金支持、风险保障、产品创新和全生命周期服务等，保险正在为我国体育事业注入 新动能，实现"双赢"格局。 2023年1月起实施的《中华 ...

体育承载着国家强盛、民族振兴的梦想。体育强则中国强，国运兴则体育兴。 "健康中国2030"战略引领下，全民对健康生活的追求日益高涨，体育事业迎来蓬勃发展的黄金时代。 作为国内寿险行业头雁，中国人寿保险股份有限公司（以下简称"中国人寿"，股票代码：601628.SH， 2628.HK）秉持"一个国寿 一生守护"的理念，积极响应国家号召，深度投身体育事业，以实际行动诠释 企业社会责任与担当。 八年前，中国人寿便与CBA联赛结缘。彼时，该公司以官方主赞助商的身份携手CBA联赛，开启了深 度合作之旅，为赛事的稳定运营与蓬勃发展提供坚实后盾。与此同时，中国人寿自NYBO青少年篮球公 开赛创办起，已连续八年冠名赞助，助力赛事从区域性尝试发展为国内参与人数最多、覆盖范围最广的 青少年篮球赛事标杆，累计吸引超34万名青少年踏上赛场。 基于过往的深厚积淀，中国人寿于2025年重磅推出"跃动未来"体育营销计划，旨在全方位助力体育强国 建设，推动全民健康生活方式的普及，为社会各界带来一场别开生面的体育盛宴。 传承体育基因 构建多元赛事矩阵 "跃动未来"体育营销计划以"专业赛事为引领、全民参与为核心、青少年培育为根基"，精心构建起覆 ...

Core Viewpoint - The issuance of the "Guiding Opinions on Financial Support for the High-Quality Development of the Sports Industry" marks a significant policy boost for the integration of finance and sports, aiming to enhance financial support and services for the sports sector [2][22]. Group 1: Financial Support Measures - The "Opinions" propose 16 specific measures to increase financial support in key areas of the sports industry, enhance the professional capabilities of financial services, and strengthen implementation guarantees [2][5]. - The document emphasizes the need for financial services tailored to the lifecycle of sports consumption, including credit support and the development of new financial products [5][11]. Group 2: Addressing Financing Challenges - The primary focus of the "Opinions" is to address the financing difficulties faced by sports enterprises, particularly small and medium-sized enterprises (SMEs) that require stable funding for healthy operations [3][6]. - The document encourages the establishment of a diversified financing system for professional sports clubs, which have historically struggled with single-channel financing and credit assessment challenges [13][14]. Group 3: Development of Sports Insurance - The "Opinions" highlight the need to enhance the development of sports insurance, encouraging the insurance industry to innovate and offer more tailored products for the sports sector [17][18]. - The document outlines the importance of risk compensation and protection for sports events and participants, aiming to improve the insurance coverage for athletes and sports enthusiasts [20][21]. Group 4: Future Prospects - The implementation of the "Opinions" is expected to stimulate the capital market, allowing more sports enterprises to accelerate their capitalization processes and explore innovative financial products [12][22]. - The document suggests that the integration of finance and sports could lead to the development of a more robust sports financial ecosystem, drawing on successful international models for reference [22].