2025年，随着全民健身战略的深入实施，以"苏超"为代表的多元化赛事持续激发体育消费活力。《关于 金融支持体育产业高质量发展的指导意见》《关于做好高质量户外运动目的地建设工作的通知》《2025 年群众体育工作要点》等多项政策"春风"，有力推进了体育强国、健康中国建设。 在政策支持与市场热情的双重推动下，运动鞋服行业"乘势前行"，步入高质量发展新阶段。 业绩稳健增长 今年上半年，国内外运动鞋服企业普遍交出了一份稳健的业绩答卷，增长态势显著。 特步国际控股有限公司(以下简称"特步")上半年持续经营业务收入为68.38亿元，同比增加7.1%；净利润 达9.14亿元，同比增长21.5%。特步方面对记者表示，对下半年的行业前景保持乐观，将通过优化供应 链体系进一步巩固自身的竞争优势，以快速回应消费趋势的变化，把握新兴市场机遇，持续提升价值创 造能力。 "各公司对2025年展望积极稳健，伴随消费环境与政策预期逐步明朗，各公司有望在销售端逐步实现企 稳复苏。目前运动板块公司估值普遍回落到历史较低位置，从1年维度和更长期维度看，运动仍是兼具 高景气和清晰格局的优质消费赛道。"有消费行业分析师如此表示。 强化细分赛道竞争力 当 ...

8月19日，国家体育总局局长高志丹在发布会上表示，狠抓行风建设，提升体育治理能力和水平。以"假 赌黑"治理为契机，重拳整治足球、象棋等项目发展乱象，开展马拉松、山地越野等专项整顿，维护体 育行业秩序。以《体育法》修订为契机，完善体育法律和行业标准体系，健全体育纠纷解决机制，持续 提高体育行业法治化规范化水平。 扎实推进足球改革振兴，深入开展"假赌黑"治理。 高志丹表示，国家体育总局扎实推进足球改革振兴，理顺体制机制，深入开展"假赌黑"治理，足球工作 逐步走上了良性发展的轨道。 高志丹指出，"十五五"期间，随着经济社会发展，广大人民群众对田径、游泳、"三大球"等项目的期望 越来越高，我国综合国力不断提升也为竞技体育全面均衡发展提供了更为坚实的保障。在从体育大国、 奥运强国向体育强国迈进的新征程上，体育总局提出"633"发展战略，也就是以跳水、举重、体操、射 击、乒乓球、羽毛球六个优势项目，田径、游泳、水上三个基础大项，足球、篮球、排球"三大球"为引 领，巩固优势项目优势地位，提升基础大项竞技实力，推动"三大球"振兴发展，带动其他项目水平提 高，促进各项目均衡发展，不断提高竞技体育综合实力和为国争光能力。 ...

0:00 世界运动会，这个国际性赛事第一次在中国大陆举办。当"海陆空"全覆盖的"非奥运项目"在"天府之国"的舞台上展示，令世界耳目一新的东方 体育故事正在书写。 @成都世运会火炬手、市民代表梁伯：70岁正是拼的年龄！ @霹雳舞者刘清漪：我希望传递出这项运动所蕴含的创造力、态度还有拼搏battle的精神。 @世运会志愿者"小青椒"：让每一位来到成都的客人都能感受到家的温暖。 @国际友人：这里太棒了！ @无人机竞速"小孩姐"李甜星：希望我的实力更上一层楼。 精彩世运，是赛场的欢呼，是城市的脉动，是无限的可能。以运动为桥，让世界看见东方的活力；以梦想为帆，驶向体育强国的彼岸。 统筹：杨咏、李畅 编导：邓驰旻、张馨文（实习） 记者：新华社前方报道组 新华社音视频部制作 新华通讯社出品 责编：卢思宇、姚凯红 ...

Group 1 - The "Village Super" (村超) football tournament in Guizhou concluded with the Loyal Village team winning the championship after a penalty shootout against Longquan Village [1] - The tournament faced challenges due to severe flooding that affected the football field, but it was rebuilt in 20 days, showcasing community resilience [1][2] - The event has gained national attention, with plans for the first "Village Super" national tournament involving 33 regions across 28 provinces [3] Group 2 - The collaboration between "Village Super" and "Su Super" (苏超) highlights the growing popularity of amateur football leagues in China, fostering community spirit and support [2][3] - Local government and community members are actively involved in the recovery and rebuilding efforts, with 95% of restaurants and accommodations returning to normal operations within a month after the flood [4] - The "Village Super" aims to promote cultural exchange and international friendship through football, with participation from over 1,200 players from 52 countries [5] Group 3 - The initiative to develop school-level football programs, referred to as "Class Super" (班超), aims to integrate sports into education and nurture future football talents [6][7] - A comprehensive 10-year plan for football development in Guizhou has been established, focusing on local leagues, national competitions, and international exchanges [7]

Group 1 - The core viewpoint emphasizes the importance of enhancing the physical fitness and health of the population as a fundamental aspect of building a strong sports nation and a healthy China [1][3][6] - Xi Jinping highlights the integration of national fitness and health initiatives, stating that health is the most important indicator of a happy life, and calls for a higher-level public service system for national fitness [1][3] - The 17th National Fitness Day on August 8 is being celebrated with various activities across the country to encourage more people to engage in sports [1] Group 2 - The development of sports should start from a young age, with schools needing to ensure adequate physical education resources to reduce childhood obesity and vision problems [8] - The relationship between competitive sports and mass sports is emphasized, with a call for enhancing competitive sports capabilities to promote national fitness and youth sports [11] - A new model for promoting health through sports is proposed, which involves collaboration between sports and health departments and participation from the entire society [14]

Group 1 - The core idea emphasizes the importance of mass sports as the foundation for a strong sports nation, with the promotion of national fitness becoming a strategic priority since the 18th National Congress [3][8] - The increasing popularity of sports as a lifestyle choice is contributing significantly to the construction of a healthy China [3] - Chengdu is hosting major international sports events, enhancing public enthusiasm for sports and improving local sports facilities [6][19] Group 2 - Chengdu has developed over 64,100 sports facilities and constructed more than 5,000 kilometers of greenways by the end of 2022, aiming to become a "sports city" [19] - The integration of professional events with mass sports activities is driving the development of sports in Chengdu, focusing on meeting the needs of the public [8] - The city is transforming various urban spaces into recreational areas for citizens, further promoting sports participation [19]

Group 1: National Sports Strategy - The importance of sports in promoting comprehensive human development is emphasized, with a focus on advancing sports reform and innovation [1] - The goal is to enhance public fitness awareness, especially among youth, and to strengthen China's competitive sports capabilities [1] - The implementation of the national fitness strategy aims to meet public demand and build a higher-level public service system for fitness [1] Group 2: World Games and Participation - The 12th World Games opened in Chengdu, showcasing non-Olympic sports and providing a platform for athletes to promote their sports [2] - The participation in events like the U-series squash competition has doubled compared to last year, indicating growing interest in sports [2] - New sports like flag football and frisbee are gaining popularity, offering more options for public engagement in fitness activities [2] Group 3: Local Sports Initiatives - The "Village Super" football initiative has significantly boosted local tourism, with over 4.72 million visitors and a revenue of 5.147 billion yuan in the first half of the year [3] - Local sports events are being promoted to integrate fitness with cultural and tourism sectors, enhancing community engagement [3] - Facilities for sports are being improved, with 41 new or renovated sports venues in Nanjing, utilizing various spaces for public fitness [3][5] Group 4: Infrastructure Development - Nationwide, the average sports facility area per person reached 3.0 square meters by the end of last year, showing progress in accessibility [5] - Efforts in rural areas include building sports parks and updating old equipment to enhance the fitness experience for local communities [5] - The focus is on making sports facilities more accessible and integrating events into rural areas to promote fitness [5] Group 5: Overall Sports Culture - The concept of "sports make life better" is becoming ingrained in society, with a push for everyone to participate in fitness activities [6] - The government aims to continue developing a people-centered sports industry, integrating fitness with health initiatives [6] - The ultimate goal is to build a strong sports nation and a healthy China through comprehensive participation in sports [6]

Core Viewpoint - The 2025 China Community Basketball Open (City BA) aims to promote grassroots sports and enhance community engagement through basketball, aligning with the national strategy for fitness and health [1][2]. Group 1: Event Overview - The event was launched on July 12 in Beijing, guided by the National Sports General Administration and supported by the Chinese Basketball Association [1]. - The theme "People's Basketball" emphasizes inclusivity and community participation, aiming to create a platform for residents to showcase their skills and interact [1]. Group 2: Significance and Goals - The initiative is seen as a vital step in implementing the national fitness strategy, promoting basketball at the community level, and enhancing public health [2]. - It aims to balance the development of recreational and competitive basketball, contributing to the construction of a healthy China and a strong sports nation [2]. Group 3: Participation and Engagement - Notable basketball figures attended the event, expressing strong support for the initiative, highlighting the absence of professional player influence and focusing on community enthusiasm [1]. - The event encourages community teams to participate, with invitations extended to various provinces and regions [2]. Group 4: Event Details - Specific information regarding the event's logo, custom basketballs, schedule, registration channels, and eligibility criteria was announced during the launch [2]. - Partnerships were established with Moteng Basketball and IAO Sports for official game balls and data collaboration [2].

Core Viewpoint - The significance of gold medals in sports has evolved, reflecting a shift in national sentiment and the broader context of athletic achievement [5][8]. Group 1: Importance of Gold Medals - Gold medals symbolize the highest honor in an athlete's career, representing years of hard work and perseverance [4][5]. - The number of gold medals won is a key indicator of a nation's athletic strength, with China achieving a total of 303 gold medals in the Summer Olympics as of 2024 [4][6]. - The expansion of gold medal achievements into new sports showcases the growth and diversification of China's competitive sports landscape [4][6]. Group 2: Changing Perspectives on Gold Medals - The collective memory of past victories has shaped a national identity, with gold medals once seen as essential for national pride and confidence [5][8]. - The current generation exhibits a more relaxed attitude towards gold medals, valuing participation and effort over mere victory [5][8]. - The spirit of sportsmanship and respect for competitors has gained prominence, emphasizing the journey and personal growth over the final outcome [7][8]. Group 3: Growth of Sports Participation and Industry - The participation rate in sports has increased from 28.2% in 2007 to 37.2% in 2023, indicating a growing interest in physical fitness among the population [6]. - The sports industry in China is rapidly expanding, with a total scale nearing 3.7 trillion yuan in 2023 and significant growth in e-commerce sales of sports goods [6]. - Major international sporting events hosted in China, such as the Chengdu Universiade and Hangzhou Asian Games, highlight the country's growing influence in the global sports arena [7].

Group 1 - The core idea of the events is to promote the concept of "sports strong nation" and enhance public health through over 500 fitness activities across Guangdong [1] - The activities will feature a diverse range of events tailored to different regions, focusing on urban fitness needs in the Pearl River Delta and cultural characteristics in the eastern and western parts of Guangdong [1][3] - The Pearl River Delta will implement initiatives such as volunteer services by social sports instructors and traditional sports competitions, while the eastern and western regions will highlight local cultural events like dragon boat races and community sports [1][2] Group 2 - The main event of the Guangdong Provincial Orienteering League will take place in Raoping County, showcasing the integration of sports, culture, and tourism [2] - The activities aim to release the economic, social, and cultural values of sports, aligning "national fitness" with "rural revitalization" [3] - The initiative will also include community engagement through volunteer services, fitness guidance, and personalized exercise prescriptions for residents [3]