（原标题：将赛事流量转化为经济增量） 证券时报记者 张智博 到2035年建成体育强国，将体育强国建设融入中国式现代化的进程，这是党的二十大确定的目标任务。 《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提出"统筹推进群众体育和竞技体 育发展，加快建设体育强国"的战略任务，就是要全面发展体育事业，不仅竞技体育、群众体育，还有 体育产业、文化等都要发展，才能实现体育强国的战略目标。 体育强则中国强，国运兴则体育兴。当今中国，"东亚病夫"的屈辱历史已一去不复返。从运动健儿赛场 拼搏激荡民族精神，到全民健身筑牢健康华夏根基，体育事业早已深度融入国家发展的血脉。"体育 强""体育兴"不仅代表着竞技体育的成功，更是人民健康的标识、国家形象的窗口、社会活力与民族凝 聚力的重要体现。 当体育强国梦汇入中国梦的时代洪流——在那里，"更高、更快、更强"的奥林匹克精神不止由金牌的荣 耀铸就，更由无数心怀热爱、勇于挑战的灵魂共同加冕。 体育强是国民健康之基。于个人而言，体育是"文明其精神，野蛮其体魄"的实践场。清华大学"无体 育，不清华"的理念以及"为祖国健康工作五十年"的号召指明，人民良好的身体健康水平是国家可持续 ...

数据来源：国家体育总局 统筹推进群众体育和竞技体育发展，加快建设体育强国。 ——摘自"十五五"规划建议 11月初，在今年"苏超"总决赛现场，观众此起彼伏的呐喊声几乎将我淹没。近6个月，85场比赛，线上 线下观众超22亿人次，多么震撼！作为一名体育系统的从业者，作为一名江苏居民，自豪感油然而生。 我在江苏省体育局工作25年了，在群体条线工作近10年。记得刚参加工作时，江苏开展"万村体育健身 工程"，在每个行政村建1个篮球场、2个乒乓球桌、1条健身路径。当时许多人还没有健身意识，当我们 把这些健身器材送到各村时，有的村干部甚至不愿腾出地方来安装。 而在2020年，我们体育局参加一档电视节目时发现，观众反映的8个问题中，居然有5个与全民健身相 关，其中不仅有"运动器材损坏了要及时修理更换""球场订不到，希望多建些球场"等具体需求，还包 括"球场最好带灯光，这样晚上也能运动""健身步道能不能用塑胶，避免伤膝盖"这样的精准需求。 经济发展了，观念变化了。这几年尤其是"十四五"时期，我深深感受到，群众对全民健身场地、设施的 需求，已经从"有没有"向"好不好"转变。目前，江苏建成体育公园1400多个、健身步道5.23万公里 ...

我一直认为，能带来发自内心的快乐和实打实的健康，这才是全民体育、全民健身最该有的"硬核价 值"。 其次，体育强国，强在哪？体现在产业融合赋能发展。体育的综合价值全面释放，将为各相关领域增添 更多发展机遇。譬如，赛事为新兴产业提供了用武之地，机会就源于一张兼具多重价值的赛事门票。有 人为一场马拉松奔赴一座城，跑完赛程便寻访当地老字号品鉴风味；有人追随冲浪赛事奔赴海滨，白天 见证赛场竞技，傍晚徜徉渔村市集感受烟火。体育已成为串联生活的全新纽带，体育强国的产业融合之 力，正蕴藏在"一场赛事带火一座城"的联动效应中。 0:00 11月9日至21日，第十五届全国运动会在广东、香港、澳门三地联合举办，这是粤港澳首次携手承办该 项盛会。连日来，赛场赛事精彩纷呈，让广大体育迷尽享运动乐趣。受此氛围感染，我也跃跃欲试，在 下班后投入运动当中，去感受其中的活力与快乐。我想，体育的魅力，既在于顶尖运动员的巅峰对决， 更在于全民参与的澎湃热情，而这份全民体育的热潮，正是体育强国建设的坚实底色。 当然，作为健身新人，我也注意到，"十五五"规划建议明确提出，"统筹推进群众体育和竞技体育发 展，加快建设体育强国。" 未来5年，体育强国，强 ...

11月9日至21日，第十五届全国运动会在广东、香港、澳门三地联合举办，这是粤港澳首次携手承办该 项盛会。连日来，赛场赛事精彩纷呈，让广大体育迷尽享运动乐趣。受此氛围感染，我也跃跃欲试，在 下班后投入运动当中，去感受其中的活力与快乐。我想，体育的魅力，既在于顶尖运动员的巅峰对决， 更在于全民参与的澎湃热情，而这份全民体育的热潮，正是体育强国建设的坚实底色。 当然，作为健身新人，我也注意到，"十五五"规划建议明确提出，"统筹推进群众体育和竞技体育发 展，加快建设体育强国。" 晶采观察，下期见！ 编审：伍刚 统筹：王薇 赵净 刘娜 记者：王晶 拍摄：徐乐佳（实习） 剪辑：徐乐佳（实习） 设计：王仁靖 当然，赛事经济带来的远不止于此。"村超""苏超"，全运、亚运IP的影响力将远超我们的想象。据统 计，2023年全国体育产业总规模已达3.67万亿元，近五年年均增速超10%。就拿亚运会来说，赛会期间 带动周边地区消费最高增长超40%，浙江今年已举办国际和全国赛事300余场，亚运红利持续释放；再 来看今年夏天最为"火热"的"苏超"，赛季期间，主场城市比赛日接待外地游客同比增长23.22%；开赛以 来，江苏重点监测的商贸流通 ...

Core Points - The 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, exemplifies the "One Country, Two Systems" policy in sports and contributes to the goal of building a strong sports nation [1] - The event serves as a platform for integrating competitive and mass sports, promoting public health and fitness [1][2] Participation and Engagement - The National Games features 23 major events and 166 sub-events, with over 14,000 athletes in competitive events and approximately 11,000 in mass sports activities [2] - The event has seen participation from 73 representative units, including provinces, municipalities, and educational institutions, highlighting the broad engagement in sports [2] - The popularity of mass sports is reflected in the hundreds of thousands participating in preliminary events and activities, showcasing the "National Fitness" initiative [2] Infrastructure and Investment - During the 14th Five-Year Plan, the government invested 5.65 billion yuan to support the opening of public sports venues, aiming to enhance accessibility [3] - By the end of 2024, the number of sports venues is expected to reach 4.8417 million, with a total area of 4.23 billion square meters, equating to 3.0 square meters per person [3] Talent Development - The National Games acts as a selection platform for the Olympics, showcasing young talents such as 18-year-old Zhang Zhanshuo and 11-year-old Cao Shiqi, who are seen as future stars [4] - The event has produced significant achievements in recent Olympic Games, with China winning 519 world championships and setting 68 world records during the 14th Five-Year Plan [5][6] Sports Industry Growth - The sports industry in China has seen steady growth, with a total scale of 3.67 trillion yuan in 2023, reflecting an annual growth rate of 10.3% [7] - Different provinces are developing unique sports industries, such as Guangdong's focus on smart sports and Jiangsu's emphasis on high-end, intelligent, and green development [7] - The integration of sports with tourism and technology is enhancing the overall sports ecosystem, providing a solid foundation for mass sports events [7] Vision for the Future - The goal of building a strong sports nation by 2035 is a key task outlined by the 20th National Congress, emphasizing the importance of sports in the broader context of national development [8]

Core Insights - The partnership between Jiumuwang and the Chinese Olympic Committee marks a significant milestone for the brand, transitioning from being a supplier of ceremonial attire to an official sponsor, reflecting a broader narrative of cultural confidence for Chinese brands [1][6]. Group 1: Partnership and Brand Development - Jiumuwang has officially become the "2025-2028 Official Sponsor of the Chinese Olympic Committee," which is expected to enhance its brand influence globally through deep cooperation and resource integration [1][3]. - The collaboration aims to tell the story of Chinese brands and sports on the world stage, with the Chinese Olympic Committee committed to supporting Jiumuwang's brand development [1][6]. Group 2: Financial Performance - Jiumuwang reported impressive financial results for the third quarter, with a net profit attributable to shareholders of 310 million yuan, a year-on-year increase of 129.6%, and a significant operating cash flow of 92.77 million yuan, up 1244.6% [3]. - The company demonstrated strong profitability with a gross margin of 65.61%, a slight increase of 0.12% year-on-year, and a net profit margin that rose to 14.39%, reflecting a year-on-year growth of 146.68% [3]. Group 3: Cultural and Design Initiatives - Since 2018, Jiumuwang has designed four exclusive ceremonial outfits for the Chinese sports delegation, showcasing cultural craftsmanship and attention to detail, which are core strengths of the brand [4][9]. - The company is launching a design competition for the "Nagoya Asian Games" to discover innovative design talents, aiming to enhance the image of Chinese athletes on the international stage while promoting Chinese culture [8]. Group 4: Brand Philosophy and Market Positioning - Jiumuwang's trajectory illustrates the high-quality development of Chinese national brands, emphasizing "quality as the foundation, culture as the soul, and sports as the bridge" [9][11]. - The alignment of sports spirit with high-end menswear elevates the brand beyond mere product competition, positioning it as a representation of lifestyle and spiritual pursuit [11].

Group 1 - China's new energy vehicle production and sales increased by over 30% year-on-year in the first ten months of this year, with production reaching 2,769.2 million units and sales at 2,768.7 million units, reflecting a growth of 33.1% and 32.7% respectively for new energy vehicles [11] - The foreign trade in regions such as the Yangtze River Delta, Guangdong-Hong Kong-Macao Greater Bay Area, and Beijing-Tianjin-Hebei has shown stable growth, indicating a trend towards upgrading and resilience in trade [12] - The China International Import Expo has been positively evaluated by international figures, highlighting China's inclusive and vibrant environment that offers broad development opportunities for the world [4][18]

Core Points - General Secretary Xi Jinping met with representatives of advanced units and individuals in national mass sports, emphasizing the importance of sports in China and encouraging athletes to strive for excellence and contribute to building a strong sports nation [2] Group 1 - Xi Jinping has shown consistent concern and support for the sports sector, having expressed encouragement to Chinese athletes multiple times since the 18th National Congress of the Communist Party [2] - The meeting highlighted the achievements and fighting spirit of athletes, with Xi urging them to continue their efforts and achieve new successes [2]

Core Points - The 15th National Games, jointly hosted by Guangdong, Hong Kong, and Macau, marks a significant event showcasing national unity and sportsmanship [1][2] - The event highlights China's transformation from a historical perspective of humiliation to becoming a global sports powerhouse, reflecting the nation's rising comprehensive strength [1] - The integration of advanced technologies like 3D, 5G, and AI enhances the spectator experience, demonstrating the commitment to building a strong sports nation [1] Summary by Sections Event Overview - The opening ceremony featured a performance by Andy Lau, resonating with the theme of national identity and unity among Chinese people [1] - The National Games have evolved from 166 sports activities, symbolizing China's growth in sports and national pride [1] Regional Collaboration - The collaboration among Guangdong, Hong Kong, and Macau showcases the advantages of the "One Country, Two Systems" policy, with cross-border events like cycling across the Hong Kong-Zhuhai-Macao Bridge [2] - The event promotes emotional connections among young athletes from the three regions, emphasizing the spirit of unity and cooperation [2] Inclusion of Taiwan - Taiwan's participation in the National Games reflects ongoing cross-strait sports exchanges, with representatives like Xu Fuxian contributing to the torch relay [2] - The anticipation for Taiwan's full participation signifies a collective hope for deeper integration and benefits for the people across the strait [2][3] National Unity - The National Games symbolize not only athletic competition but also the collective strength and cohesion of the Chinese nation [3] - The call for inclusivity in sports reflects a broader narrative of national rejuvenation and unity among all Chinese people [3]

Core Points - The article emphasizes the connection between sports, health, and national happiness in China's development strategy under President Xi Jinping's leadership [2] - The 15th National Games will be held in Guangdong, Hong Kong, and Macau from November 9 to 21, 2025, showcasing a vibrant sports event [2] - The integration of competitive sports and mass sports is highlighted, reflecting China's commitment to building a strong sports nation and promoting public health [2]