Core Insights - The company launched an online annual wealth statement activity titled "Ganflo Unceasing, Wealth Inheritance" to connect users emotionally and promote traditional Chinese culture through financial services [1][2] - The integration of regional cultural elements into online services reflects the company's strategic development philosophy of "Deepening Jiangxi, Serving the Nation" [2][4] - The annual statement activities have consistently highlighted Jiangxi's cultural heritage, incorporating elements like Jingdezhen ceramics and Gannan tea-picking opera to enhance user experience [2][3] Cultural Integration - The 2023 annual statement focused on Jiangxi's intangible cultural heritage, while the 2025 statement will emphasize the theme of cultural inheritance and urban image promotion [2][3] - The "Investment Chronicle" section of the annual statement represents the company's commitment to long-term service, while "Wealth Water" symbolizes the concept of sustainable wealth growth [3] - The use of local cultural symbols in visual design aims to deepen the connection between financial services and regional identity, promoting a long-term and rational investment perspective among users [3][6] Digital Transformation - Digital transformation is identified as a core engine for high-quality development in the securities industry, with the company focusing on technology empowerment and enhancing online operational capabilities [4][6] - The company has developed a series of online activities, such as the 818 Financial Festival and annual statements, to serve as dual carriers for cultural dissemination and business development [4][5] - The 2024 818 Financial Festival will incorporate AI technology, marking a shift towards a "Culture + Technology" dual-driven model [5] User Engagement - The company aims to create a user experience that reflects its commitment to cultural empowerment in financial services, enhancing user engagement and loyalty [6] - The ongoing development of a structured online activity system throughout the year aims to integrate traditional culture into regular operations, thereby improving the platform's user activity and retention [6] - Future plans include further integration of financial technology and business operations to create more culturally rich and user-valued online activities [6]