Core Insights - The emergence of large models like DeepSeek has initiated a quiet AI revolution in the brokerage industry since early 2025, with a noticeable acceleration in AI deployment during the recent holiday period, leading to the launch of new features such as smart investment advisory and trading tools [1][3]. Group 1: AI Applications in Brokerage - Brokerages are transforming their apps from mere trading tools into comprehensive investment assistants, exemplified by Guotai Junan Securities' launch of the AI-driven app "Guotai Junan Lingxi," which integrates general large models with specialized models [1][3]. - Dongwu Securities has introduced a personalized AI service officer "AI Xiaoshuidi" in its self-developed "Xiucai APP," offering multi-turn dialogue investment advisory covering 13 dimensions, including market trends and data analysis [3][5]. - AI applications in brokerage services are diversifying, enhancing areas from wealth management to investor education, with firms like Huatai Securities and GF Securities actively integrating AI into their operations [5][9]. Group 2: Intelligent Investment Advisory - Intelligent investment advisory services have become one of the most mature AI applications in brokerage apps, allowing for tailored investment plans based on in-depth analysis of customer behavior and preferences [7][11]. - Guojin Securities' AI advisory system utilizes multi-dimensional user profiling to create customized investment strategies, providing real-time trading signals and visual prompts through its app [7][9]. Group 3: Operational Efficiency and Training - Brokerages are enhancing operational efficiency through AI, with some firms implementing intelligent front-office systems that automate tasks like business documentation and client verification, significantly reducing processing times [11][13]. - Employee training programs focused on AI are being established to improve staff's digital literacy and skills, ensuring that the workforce is equipped to leverage AI technologies effectively [5][11]. Group 4: Regulatory Developments - The China Securities Association has proposed new standards for the stability of information systems in the brokerage industry, emphasizing the integration of AI algorithms and big data analytics into stability management processes [14][16]. - The shift towards AI-driven decision-making in trading raises questions about the balance between algorithmic efficiency and human judgment in investment strategies [16].