Core Viewpoint - Internationalization has become a crucial strategy for Chinese companies to expand growth and build global brands, despite facing challenges such as cultural differences and resource limitations [1][3]. Group 1: Challenges Faced by Companies - Companies are increasingly eager to break geographical limitations and seek new growth opportunities, but "going abroad" is a complex process involving cultural, linguistic, institutional, and business model challenges [3]. - The "2024-2025 China Enterprises Going Abroad Development Research White Paper" indicates that the costs associated with setting up overseas companies, employee relocation, and hiring are significant challenges for enterprises [3]. - Lack of local market knowledge and resources hinders companies' ability to accelerate overseas communication and achieve cross-border growth [3]. Group 2: Role of MCI Group - MCI Group, as a leading global interactive marketing agency, is emerging as a key partner for local enterprises, trade associations, and educational institutions looking to enter international markets [1][3]. - MCI Group has a global presence with over 60 subsidiaries in more than 30 countries, providing a network that helps clients quickly connect with international markets and reduce trial-and-error costs in cross-border expansion [5]. - The company combines international platforms with localized execution, leveraging local teams' project experience and market insights to build trust and enhance brand recognition in target markets [5]. Group 3: Integrated Marketing Approach - MCI Group emphasizes an integrated marketing approach that merges experiential and digital strategies, utilizing data governance to create tailored growth strategies for clients [7]. - The company designs immersive experience events and sponsorship solutions, forming a closed-loop ecosystem of planning, execution, and operation to connect brands with audiences deeply [8]. - MCI Group aims to help companies not only expand market size but also reshape and elevate brand value through creative interactive marketing and digital empowerment [8]. Group 4: Future Outlook - MCI Group plans to continue focusing on international integrated marketing, providing efficient and sustainable solutions for small and medium-sized enterprises, trade associations, and educational institutions to enhance their international influence and business scale [8].