Core Viewpoint - The company is focused on expanding its business in the health sector, particularly in the dental medical field, while also reporting significant growth in its advertising and cosmetics sales revenue [6][19]. Group 1: Company Overview - The company primarily engages in comprehensive marketing services and cosmetics sales, providing a full range of marketing services including brand planning, content creation, event execution, advertising placement, and live streaming operations [4]. - The company has established partnerships with various traffic channels to gather resources and conduct precise internet advertising [4]. Group 2: Financial Performance - In the reporting period, the company achieved total revenue of 503.61 million yuan, a 24.63% increase from the previous year [8]. - The cosmetics business generated revenue of 376.13 million yuan, marking a 118.84% increase year-on-year [19]. - The company reported a net profit of 15.17 million yuan, with a net profit attributable to shareholders of 20.86 million yuan [19]. Group 3: Industry Context - The advertising industry in China is experiencing robust growth, driven by increasing domestic demand and the proliferation of the internet, leading to a significant rise in the internet advertising market [5][8]. - The cosmetics market is also expanding, with rising disposable income and increased consumer awareness contributing to higher spending on cosmetics [7][8]. - The dental medical service sector is in its early stages in China compared to developed countries, presenting substantial growth opportunities as consumer health awareness increases [8]. Group 4: Strategic Initiatives - The company plans to enter the health sector by establishing a subsidiary focused on dental medical services, aiming to create a closed-loop industry chain that includes dental prosthetics and outpatient services [6]. - The company intends to enhance its market share and brand influence in the dental medical field through resource integration and increased investment in research and development [6]. Group 5: Governance and Compliance - The company emphasizes the importance of independent directors in ensuring compliance and protecting the interests of minority shareholders [11][12]. - The board of directors has conducted regular meetings to review and approve significant operational decisions, ensuring adherence to legal and regulatory requirements [11][12].

Core Insights - The article highlights how Vatti has innovatively integrated cultural elements and modern technology in its marketing strategy for the "Beauty Bath" water heater, utilizing the digital persona of Yang Guifei to connect with consumers in a unique way [1][2][4] Group 1: Marketing Strategy - Vatti has successfully blended online and offline channels to create a comprehensive marketing campaign, featuring the Yang Guifei digital persona and a custom short drama that intertwines ancient stories with modern aesthetics [1][2] - The short drama "The Contract of the Two Souls" launched on Douyin has garnered significant attention, achieving a total view count of 16.76 million and over 40,000 interactions by June 11 [4] - The marketing campaign includes immersive pop-up events in major cities, where consumers can experience the product firsthand and engage in skincare consultations [6][8] Group 2: Cultural Integration - The Yang Guifei digital persona serves as a bridge between ancient culture and modern skincare, effectively aligning the product's benefits with traditional beauty ideals [2][4] - The narrative of the short drama creatively incorporates the product into the storyline, allowing for a seamless introduction of the water heater's features without overt commercialization [4][6] Group 3: Consumer Engagement - Vatti's marketing approach emphasizes emotional connections with consumers, focusing on the philosophy of "valuing oneself" in daily bathing rituals [8] - The integration of various marketing elements, such as digital personas, short dramas, pop-up events, and music festivals, creates a multi-faceted engagement strategy that resonates with a younger audience [8]

Group 1 - The company held its 15th meeting of the 6th Board of Directors on June 19, 2025, with all 5 directors present, complying with legal and regulatory requirements [1][2] - The Board approved an application for financing of up to RMB 100 million from Jiangsu Bank, with the final amount subject to the bank's approval based on the company's operational needs [1] - The Board agreed to establish a joint venture, Shanghai Longyun Nuoya Marketing Planning Co., Ltd., with a registered capital of RMB 10 million, where the company will contribute RMB 6.5 million (65%) [1][2] Group 2 - The Board authorized the management to handle the specific registration matters for the establishment of the joint venture [2]