Group 1 - The core consumer behavior of young people has shifted towards valuing quality and price, leading to a preference for discount retail models [1][7] - The global discount retail channel is projected to grow at a rate of 8.2% in 2024, with the Z generation's consumption in discount retail increasing by over 5 percentage points annually in the past three years [3] - Outlet malls have become popular among young consumers, even in suburban areas, as they seek out discounted products [3] Group 2 - A specific example highlights that a pair of sports shoes priced at over 800 yuan in retail can be purchased for just over 400 yuan at an outlet, demonstrating the appeal of significant savings [5] - E-commerce platforms like Vipshop are gaining traction among young consumers by offering deep discounts on branded products, with a reported 18% year-on-year increase in active SVIP users [5] - The rational consumption mindset of young people is forcing retailers to adapt their strategies, emphasizing the importance of balancing brand prestige with affordability [7]