Core Insights - The article highlights the emergence of "warm winter" as a key consumption label in Guangdong, with various tourism products being launched to cater to winter travel demands such as family trips, winter escapes, and visits during the Spring Festival [1][5][6] - The article contrasts the "warm winter" strategy in Southern China with the "ice and snow economy" gaining traction in Northeast China, indicating a strategic choice to leverage climate advantages for tourism [2][8] Group 1: Warm Winter Consumption in Southern China - Guangdong has initiated the "Yue Enjoy Warm Winter, Happy Travel Guangdong" campaign, focusing on winter tourism activities and promoting unique cultural and tourism products [5][6] - The warm climate in Guangdong has led to a surge in bookings for hot spring resorts, with one hotel reporting over 80% booking for the New Year holiday and full occupancy expected during the Spring Festival [1][5] - Other Southern provinces like Guangxi and Hainan are also promoting "warm winter" consumption, with Guangxi launching a "Warm Winter Consumption Month" and Hainan organizing winter sports events [6][10] Group 2: Competitive Landscape with Northeast China - The Northeast region has seen significant growth in winter tourism, with visitor numbers and revenue from ice and snow activities increasing dramatically, outperforming Southern provinces [8][9] - Data from the 2024 Spring Festival indicates that visitor numbers in Heilongjiang, Jilin, and Liaoning reached 2,220.7 million, 2,051.71 million, and 4,086.6 million respectively, with growth rates of 75.90%, 55.48%, and nearly 300% [8][9] - The success of the Northeast's ice and snow economy is attributed to the effective branding of unique regional resources and strong policy support, creating a competitive barrier [9][10] Group 3: Future Directions for Southern Tourism - Analysts suggest that Guangdong should integrate its unique resources such as hot springs, islands, and cultural heritage to create distinctive tourism brands [10] - The article emphasizes the importance of leveraging major events like the recent sports games to attract younger demographics and enhance regional tourism branding [10]

Core Viewpoint - The article highlights the emerging trends in winter tourism consumption in China, with southern provinces like Guangdong, Guangxi, and Hainan promoting "warm winter" tourism, while northern regions like Northeast China capitalize on "ice and snow" tourism, creating a competitive landscape in the winter travel market [1][3][8]. Group 1: Southern Provinces' "Warm Winter" Strategy - Southern provinces are leveraging their warm climate to attract tourists, with Guangdong launching the "Yue Enjoy Warm Winter, Happy Travel Guangdong" campaign to promote winter tourism products [1][6]. - The campaign includes various activities targeting family travel, winter escapes, and visits during the Spring Festival, with a focus on traditional culture and local experiences [6][9]. - In December, Guangxi initiated a "Warm Winter Consumption Month," offering subsidies and promotions across multiple sectors, while Hainan organized winter sports events to enhance its appeal [7][8]. Group 2: Northern Provinces' "Ice and Snow" Economy - Northeast China's "ice and snow economy" has seen significant growth, with tourist numbers and revenue from regions like Heilongjiang and Jilin experiencing double-digit increases during the Spring Festival [8]. - The success of the ice and snow tourism model is attributed to the effective branding of unique regional resources and strong policy support [8][9]. - The article suggests that southern provinces need to develop new tourism growth points to compete with the rising popularity of northern winter tourism [8][11]. Group 3: Market Performance and Future Outlook - Data indicates that Guangdong's tourism consumption increased by 18.4% from late October to early December, with online travel spending also showing significant growth [9][10]. - The overall domestic tourism market is projected to continue expanding, with a reported 4.85 trillion yuan in spending and nearly 50 billion trips taken in the first three quarters of 2025 [10]. - Experts recommend that Guangdong should focus on integrating its unique resources and creating distinctive tourism brands to enhance its competitiveness in the market [11].