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开板巡游点燃冰雪热情
Xin Lang Cai Jing· 2026-01-01 18:45
Group 1 - The core viewpoint of the article highlights the opening of the Harlan Arshan Ski Resort in the Xingan League, which integrates professional skiing, ecological sightseeing, and hot spring wellness services, addressing the gap in large-scale skiing and supporting service industries in the region [3] Group 2 - The ski resort officially opened on December 31, 2025, featuring a team of professional coaches and skiing enthusiasts [3]
冬日文旅消费竞速升温
21世纪经济报道· 2025-12-21 23:40
Core Insights - The article highlights the emergence of "warm winter" as a key consumption label in Guangdong, with various tourism products being launched to cater to winter travel demands such as family trips, winter escapes, and visits during the Spring Festival [1][5][6] - The article contrasts the "warm winter" strategy in Southern China with the "ice and snow economy" gaining traction in Northeast China, indicating a strategic choice to leverage climate advantages for tourism [2][8] Group 1: Warm Winter Consumption in Southern China - Guangdong has initiated the "Yue Enjoy Warm Winter, Happy Travel Guangdong" campaign, focusing on winter tourism activities and promoting unique cultural and tourism products [5][6] - The warm climate in Guangdong has led to a surge in bookings for hot spring resorts, with one hotel reporting over 80% booking for the New Year holiday and full occupancy expected during the Spring Festival [1][5] - Other Southern provinces like Guangxi and Hainan are also promoting "warm winter" consumption, with Guangxi launching a "Warm Winter Consumption Month" and Hainan organizing winter sports events [6][10] Group 2: Competitive Landscape with Northeast China - The Northeast region has seen significant growth in winter tourism, with visitor numbers and revenue from ice and snow activities increasing dramatically, outperforming Southern provinces [8][9] - Data from the 2024 Spring Festival indicates that visitor numbers in Heilongjiang, Jilin, and Liaoning reached 2,220.7 million, 2,051.71 million, and 4,086.6 million respectively, with growth rates of 75.90%, 55.48%, and nearly 300% [8][9] - The success of the Northeast's ice and snow economy is attributed to the effective branding of unique regional resources and strong policy support, creating a competitive barrier [9][10] Group 3: Future Directions for Southern Tourism - Analysts suggest that Guangdong should integrate its unique resources such as hot springs, islands, and cultural heritage to create distinctive tourism brands [10] - The article emphasizes the importance of leveraging major events like the recent sports games to attract younger demographics and enhance regional tourism branding [10]
冬日文旅消费竞速升温
Xin Lang Cai Jing· 2025-12-19 23:35
Core Viewpoint - The article highlights the emerging trends in winter tourism consumption in China, with southern provinces like Guangdong, Guangxi, and Hainan promoting "warm winter" tourism, while northern regions like Northeast China capitalize on "ice and snow" tourism, creating a competitive landscape in the winter travel market [1][3][8]. Group 1: Southern Provinces' "Warm Winter" Strategy - Southern provinces are leveraging their warm climate to attract tourists, with Guangdong launching the "Yue Enjoy Warm Winter, Happy Travel Guangdong" campaign to promote winter tourism products [1][6]. - The campaign includes various activities targeting family travel, winter escapes, and visits during the Spring Festival, with a focus on traditional culture and local experiences [6][9]. - In December, Guangxi initiated a "Warm Winter Consumption Month," offering subsidies and promotions across multiple sectors, while Hainan organized winter sports events to enhance its appeal [7][8]. Group 2: Northern Provinces' "Ice and Snow" Economy - Northeast China's "ice and snow economy" has seen significant growth, with tourist numbers and revenue from regions like Heilongjiang and Jilin experiencing double-digit increases during the Spring Festival [8]. - The success of the ice and snow tourism model is attributed to the effective branding of unique regional resources and strong policy support [8][9]. - The article suggests that southern provinces need to develop new tourism growth points to compete with the rising popularity of northern winter tourism [8][11]. Group 3: Market Performance and Future Outlook - Data indicates that Guangdong's tourism consumption increased by 18.4% from late October to early December, with online travel spending also showing significant growth [9][10]. - The overall domestic tourism market is projected to continue expanding, with a reported 4.85 trillion yuan in spending and nearly 50 billion trips taken in the first three quarters of 2025 [10]. - Experts recommend that Guangdong should focus on integrating its unique resources and creating distinctive tourism brands to enhance its competitiveness in the market [11].
20℃“暖冬消费”VS0℃“冰雪经济”,冬日文旅市场竞速升温
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-19 13:29
Core Viewpoint - The "warm winter" consumption label has become a key strategy for Southern China, particularly Guangdong, to attract winter tourism, contrasting with the "ice and snow economy" gaining traction in Northeast China [2][8]. Group 1: Southern China's "Warm Winter" Strategy - Guangdong has launched the "Yue Enjoy Warm Winter, Happy Travel Guangdong" consumption season, focusing on winter tourism products such as family trips, warm retreats, and Spring Festival visits [5][6]. - The region's warm climate and unique cultural experiences, including hot springs and local cuisine, are highlighted as major attractions for winter travelers [7][8]. - The hotel industry in Guangdong is experiencing high booking rates, with over 80% occupancy expected during the New Year holiday, indicating strong consumer interest [1][10]. Group 2: Comparative Performance with Northeast China - Northeast China's "ice and snow economy" has seen significant growth, with tourist numbers and revenue in provinces like Liaoning and Heilongjiang showing double-digit increases [8][9]. - In 2024, tourist numbers in Liaoning reached 4,086.6 million, with a year-on-year growth of nearly three times, while revenue increased by 572.7% [3][8]. - The success of Northeast's winter tourism is attributed to the effective branding of unique ice and snow resources and strong policy support [8][11]. Group 3: Market Trends and Future Directions - The domestic tourism market is shifting towards emotional value, quality demand upgrades, and new consumption models, necessitating Southern China to enhance its tourism branding [2][11]. - Data indicates that Guangdong's tourism consumption increased by 18.4% from late October to early December, reflecting a growing trend in winter tourism [9][10]. - Recommendations for Guangdong include integrating local resources and creating distinctive tourism brands to compete effectively with Northeast's winter offerings [11].
甘肃通渭:擘画“四大名片”高质量发展新图景
Zhong Guo Fa Zhan Wang· 2025-08-20 06:28
Core Viewpoint - Tongwei County is actively integrating cultural tourism and industry to promote high-quality development, with significant investments in wellness and cultural projects set to enhance its economic vitality by 2025 [1][3][8] Group 1: Cultural and Artistic Development - Tongwei County is recognized as the first "Double Calligraphy and Painting Town" in China, with a thriving community of 12,000 artists and a collection of 2.8 million pieces of folk art, generating an annual trading volume exceeding 1 billion yuan [2] - The county has developed over 30 cultural enterprises and produced more than 100 derivative products, achieving an annual output value of 50 million yuan [2] - A digital trading platform for calligraphy and painting is being established to connect traditional art with modern technology [2] Group 2: Wellness and Tourism Initiatives - The county's hot springs, with a daily flow of 6,000 tons and a constant temperature of 53°C, are being leveraged to create a wellness economy, with an 18 billion yuan investment in a comprehensive wellness complex set to break ground in 2025 [3] - The wellness complex will integrate hot spring recreation, traditional Chinese medicine, and cultural tourism, aiming to establish the first hot spring museum in Northwest China [3] Group 3: Red Tourism and Historical Significance - Tongwei County has a rich revolutionary history, with over 30 patriotic education sites attracting more than 500,000 visitors annually [4] - The county is enhancing its red tourism offerings through immersive experiences and educational programs, with plans for upgrades to historical sites by 2025 [4][5] Group 4: Agricultural and Cultural Heritage - The local philosophy of "farming and reading" is deeply embedded in the community, with initiatives promoting environmental sustainability and artistic expression [7] - The county's residents are actively engaged in both agriculture and the arts, contributing to a vibrant cultural landscape [7] Group 5: Future Development Plans - The county aims to create two hundred billion yuan-level industrial clusters focused on cultural creativity and wellness, reflecting a strategic vision for sustainable growth [8]
温泉产业富农家
Jing Ji Ri Bao· 2025-06-30 03:13
Core Insights - The article highlights the successful development of the hot spring industry in Kaga Village, Tibet, driven by local resources and entrepreneurial efforts [1][2] Group 1: Industry Development - Kaga Village has a natural hot spring resource with a temperature of 63 degrees Celsius, which has been leveraged for tourism and local economic growth [1] - The local government has actively sought project funding to improve infrastructure, including road enhancements and the establishment of a tourist service center [2] - Kaga Hot Spring Tourism Town was recognized as a provincial-level health and wellness tourism demonstration base in 2023, and the village was selected as one of the "Top 100 Villages" for rural tourism in 2024 [2] Group 2: Entrepreneurial Success - A local entrepreneur, Dan Zhen, initiated the first independent family hot spring in 2013, investing 170,000 yuan, which has since become a popular destination [1] - Another villager, Suolang Wangdui, upgraded his hot spring business after learning management skills, resulting in a building area of 400 square meters and annual revenue exceeding 600,000 yuan [1] - The entry of the Minshan brand into Kaga Village aims to enhance the hot spring wellness brand and attract more professional wellness services [2] Group 3: Accessibility and Growth - A direct tourist bus line from the Shigatse train station to the village was established last year, improving accessibility for visitors [2] - The local party secretary expressed confidence in the economic benefits derived from the hot spring resources, indicating a positive outlook for the villagers' livelihoods [2]