Core Insights - The integration of culture and tourism in Sichuan is being emphasized to enhance the attractiveness of the tourism sector and promote high-quality development in the cultural and tourism industries [1][5]. Group 1: Cultural and Tourism Integration - The concept of "using culture to enhance tourism" and "using tourism to showcase culture" is being actively implemented in Sichuan, with a target of receiving 1.119 billion domestic tourists in 2024 [1]. - The Sichuan government is focusing on deepening the integration of culture and tourism, as highlighted in the decisions made during the 20th National Congress of the Communist Party of China [1]. Group 2: Technological and Creative Enhancements - The Sanxingdui Museum has leveraged virtual reality technology to enhance visitor experiences, leading to a significant increase in cultural product revenue, which reached 196 million yuan in 2024, more than doubling from the previous year [2]. - Sichuan has introduced over 70 themed boutique routes and new international consumption scenarios, enhancing the appeal of its cultural tourism offerings [2]. Group 3: International Tourism Growth - Sichuan welcomed 2.293 million inbound tourists in 2024, benefiting from policies like visa exemptions and tax refunds, making it a popular destination for foreign visitors [3]. Group 4: Policy Support and Financial Investment - The Sichuan government has invested 1.71 billion yuan in 181 key cultural and tourism integration projects, attracting over 150 billion yuan in social capital [4]. - A special work plan for the cultural and tourism industry chain has been established, focusing on ten key areas, with over 500 major projects initiated and investments exceeding 110 billion yuan [4]. Group 5: Industry Performance - By the end of 2024, Sichuan will have 2,997 large-scale cultural and related industry enterprises, generating a total revenue of 589.03 billion yuan [5].