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德阳不只有三星堆 推进文化和旅游深度融合发展,加快建设国际旅游城市
Si Chuan Ri Bao· 2025-07-25 07:26
Core Insights - The article highlights the rapid growth of tourism and cultural development in Deyang, particularly centered around the Sanxingdui Museum, which has become a major attraction for visitors, drawing 2.3 million visitors in July alone [1][2] - Deyang aims to establish itself as an international tourism city by leveraging its rich cultural heritage and natural resources, with a focus on the Sanxingdui site as a key driver for this transformation [4][5] Group 1: Tourism Growth - The Sanxingdui Museum is projected to attract nearly 6 million visitors and generate over 330 million yuan in ticket revenue by 2024, with 2.8285 million visitors and 156 million yuan in revenue recorded in the first half of this year [2] - The museum's cultural products are expected to achieve nearly 200 million yuan in sales in 2024, with IP licensing revenue exceeding 10 million yuan [2] - Deyang's total tourist reception is expected to exceed 70 million in 2024, with Sanxingdui accounting for nearly 30% of this figure [3] Group 2: Cultural and Economic Development - Deyang is focusing on a "3+N" model for cultural tourism development, integrating Sanxingdui with other cultural sites and promoting a regional tourism brand [4] - The city plans to invest approximately 13 billion yuan in the Sanxingdui cultural tourism development area, creating a comprehensive destination that includes cultural experiences and entertainment [6] - Deyang is also enhancing its industrial tourism by revitalizing its industrial heritage and creating new tourism experiences around its manufacturing capabilities [9] Group 3: Strategic Initiatives - The local government is implementing strategies to deepen the integration of culture and tourism, aiming to enhance visitor experiences and increase spending [10] - Deyang is developing diverse tourism routes to cater to different visitor demographics, with plans for eight new travel lines in 2024 [7] - The city is also focusing on enhancing red tourism experiences and promoting historical sites related to the Three Kingdoms culture [10]
排名跃升九位! 广汉县域旅游综合实力强劲
Yang Shi Wang· 2025-07-09 01:41
Core Viewpoint - The "National County Tourism Research Report 2025" highlights that Guanghan City, Sichuan Province, has significantly improved its ranking in county tourism, moving up 9 places to 88th, indicating a new leap in the county's tourism sector and contributing to high-quality economic development [1]. Group 1: Tourism Development Strategy - Guanghan's municipal government prioritizes cultural tourism as a key driver for economic transformation, implementing a coordinated approach led by top officials and establishing a cultural tourism industry leadership group [3]. - The city has developed comprehensive tourism planning documents, including the "Guanghan City Overall Tourism Planning" and "Sichuan Province Rural Tourism Development Planning," creating a robust framework for tourism integration [3]. Group 2: Cultural Heritage and Tourism - The city is enhancing the protection and utilization of the Sanxingdui site, aiming to build a world-class museum and improve the quality of cultural tourism [4]. - From January to May, the Sanxingdui Museum received 2.31 million visitors, a 3.5% increase year-on-year, and hosted international exhibitions to promote ancient Shu civilization [4]. Group 3: Tourism Experience and Offerings - Guanghan has developed three major event brands, including the Sanxingdui New Year Ceremony and local cultural festivals, to provide diverse tourism experiences [5]. - The city has launched four premium tourism routes that combine Sanxingdui with local attractions, enhancing the quality and personalization of tourist experiences [6]. Group 4: Achievements and Future Plans - In 2024, Guanghan welcomed 14.2 million visitors, generating a tourism revenue of 13.645 billion yuan, marking five consecutive years of over 10 million visitors and 10 billion yuan in revenue [8]. - Future plans include leveraging the "Sanxingdui+" concept to promote all-around tourism, focusing on local cultural resources and hosting events like the inaugural Sanxingdui Forum [10].
让“古蜀厚重”叠加“人间烟火”,满足复合型文旅需求 看完三星堆还能干什么? 德阳以全域文旅格局“留客”
Si Chuan Ri Bao· 2025-07-07 07:09
Group 1 - The core viewpoint emphasizes the integration of culture and tourism in Deyang, leveraging the unique cultural resources of Sanxingdui to enhance the city's tourism appeal and economic development [7][10] - Deyang aims to construct a "3+N" cultural tourism development model, enhancing its brand as "World Sanxingdui, Tianfu's Backyard" and converting cultural resources into high-quality development advantages [7][10] - The city plans to invest approximately 13 billion yuan in the Sanxingdui Cultural Tourism Development Zone, creating a comprehensive tourism destination that includes cultural experiences, entertainment, and creative industries [11] Group 2 - Sanxingdui Museum is projected to receive 5.9936 million visitors in 2024, generating ticket revenue exceeding 330 million yuan, indicating a significant influx of tourism [10] - The museum's cultural products are expected to achieve nearly 200 million yuan in annual sales, with IP licensing income surpassing 10 million yuan, showcasing the commercial potential of cultural heritage [10] - Deyang's tourism industry is evolving, with themed performances and local businesses rapidly developing in response to the Sanxingdui attraction, indicating a positive ripple effect on the local economy [10][11] Group 3 - Deyang is implementing a strategy to transform from a single museum visit to an immersive cultural tourism destination, addressing the short stays of visitors and enhancing overall tourist experience [11] - The city is actively promoting its tourism brand through events and partnerships, aiming to attract high-quality projects and investments to create a full-chain tourism ecosystem [11][13] - Deyang's unique cultural tourism brand strategy includes a four-dimensional approach focusing on cultural value transformation, regional collaboration, and deep industry integration [13][14]
文旅融合向新求变 产业发展向新而行——“万千气象看四川”第二季度主题采访活动启示录
Si Chuan Ri Bao· 2025-06-30 00:25
Core Viewpoint - Sichuan province is leveraging cultural tourism as a pillar industry, contributing 11.97% to GDP, with domestic tourist numbers expected to rise from 636 million in 2022 to 1.119 billion by 2024, and total domestic spending increasing from 705.994 billion to 1.76 trillion yuan [10][12][25] Group 1: Cultural Tourism Development - Sichuan's cultural tourism industry is ranked first in the western region and among the top in the country, focusing on deep integration of culture and tourism [10][12] - The provincial government aims to strengthen cultural tourism through initiatives that promote cultural heritage and tourism experiences [10][11] - The "万千气象看四川" theme interview activity was launched to explore cultural tourism integration across ten cities [10][11] Group 2: Cultural Heritage and Innovation - Sichuan is transforming traditional culture into dynamic tourism resources, utilizing its rich heritage including six world heritage sites and 52 national intangible cultural heritage items [12][13] - The integration of traditional culture into tourism is exemplified by hands-on experiences in places like Mianzhu's New Year painting village, which attracted over 70,000 visitors for educational activities [15][17] - Culinary heritage is being revitalized in historical towns, with local delicacies drawing significant tourist traffic [15][17] Group 3: New Tourism Models - The province is exploring innovative tourism models such as "Cultural + Education" and "Cultural + Performance" to enhance visitor engagement [19][22] - New technologies like VR and AR are being employed to create immersive experiences, making historical events more accessible to tourists [20][24] - The rise of "Z Generation" tourists is prompting the development of new products and experiences tailored to younger audiences [20][22] Group 4: Economic Impact and Growth - The cultural tourism sector is becoming a new engine for economic growth, with significant increases in visitor numbers and spending [10][25] - In 2024, the tourism revenue during the Torch Festival in Liangshan reached 11.839 billion yuan, a 44.18% increase year-on-year [25][26] - Collaborative efforts in regions like Aba and Ganzi are creating new economic opportunities through the integration of local resources and tourism [26]
“中国游”带火“中国购”(新视窗·感受消费新动能新活力) ——旅游流量变消费增量的一线观察
Ren Min Ri Bao· 2025-06-17 21:39
Core Viewpoint - The expansion of China's visa-free policy to include countries in Latin America and the Caribbean has led to a significant increase in inbound tourism and consumer spending, with the number of countries benefiting from this policy reaching 47 as of June 1 [1] Group 1: Inbound Tourism Growth - The Shanghai Yilong Hotel reported that over 85% of its bookings in April were from inbound tourists, indicating a surge in international visitors [1] - The hotel has adapted its services to meet the needs of foreign guests, including bilingual signage and enhanced English training for staff [2] - The trend of inbound tourists engaging in online shopping before arrival has increased, with one European guest arranging for over 100 packages to be delivered to the hotel [3] Group 2: Cultural and Service Enhancements - The Sanxingdui Museum has seen a rise in foreign visitors, attributed to its unique cultural offerings and improved service, including English-language ticketing and guided tours [4] - The museum has introduced over 300 new cultural products, enhancing the shopping experience for tourists [5] - The Beijing Wangfujing Department Store reported a 257% increase in tax refund applications in the first five months of the year compared to the previous year, reflecting a growing interest in shopping among foreign tourists [6][9] Group 3: Economic Impact and Future Prospects - The overall increase in inbound tourism is expected to drive a 10% annual growth in overnight visitors in the Yangtze River Delta region from 2025 to 2027 [3] - The implementation of new tax refund policies and the establishment of convenient refund points in major shopping areas aim to further enhance the shopping experience for international visitors [9]
四川着力推动文旅深度融合发展
Ren Min Ri Bao· 2025-06-16 21:58
Core Insights - The integration of culture and tourism in Sichuan is being emphasized to enhance the attractiveness of the tourism sector and promote high-quality development in the cultural and tourism industries [1][5]. Group 1: Cultural and Tourism Integration - The concept of "using culture to enhance tourism" and "using tourism to showcase culture" is being actively implemented in Sichuan, with a target of receiving 1.119 billion domestic tourists in 2024 [1]. - The Sichuan government is focusing on deepening the integration of culture and tourism, as highlighted in the decisions made during the 20th National Congress of the Communist Party of China [1]. Group 2: Technological and Creative Enhancements - The Sanxingdui Museum has leveraged virtual reality technology to enhance visitor experiences, leading to a significant increase in cultural product revenue, which reached 196 million yuan in 2024, more than doubling from the previous year [2]. - Sichuan has introduced over 70 themed boutique routes and new international consumption scenarios, enhancing the appeal of its cultural tourism offerings [2]. Group 3: International Tourism Growth - Sichuan welcomed 2.293 million inbound tourists in 2024, benefiting from policies like visa exemptions and tax refunds, making it a popular destination for foreign visitors [3]. Group 4: Policy Support and Financial Investment - The Sichuan government has invested 1.71 billion yuan in 181 key cultural and tourism integration projects, attracting over 150 billion yuan in social capital [4]. - A special work plan for the cultural and tourism industry chain has been established, focusing on ten key areas, with over 500 major projects initiated and investments exceeding 110 billion yuan [4]. Group 5: Industry Performance - By the end of 2024, Sichuan will have 2,997 large-scale cultural and related industry enterprises, generating a total revenue of 589.03 billion yuan [5].
“五一”假期“文博热”持续升温 新场景、新业态带火文化消费
Yang Shi Wang· 2025-05-02 02:49
Group 1: Cultural Tourism and Visitor Experience - The Sanxingdui Museum has become a top destination in the cultural tourism market during the "May Day" holiday, attracting visitors from across the country to experience the charm of ancient Shu culture [1] - Visitors are impressed by the museum's exhibits, including the bronze giant figure, delicate gold masks, and gold scepters, which symbolize power [1] - The museum features various interactive technology projects, with the "Searching for Sanxingdui" VR immersive exploration experience being the most popular, allowing visitors to "travel" to archaeological sites [5] Group 2: Cultural Products and Innovation - The Sanxingdui Museum's cultural and creative store offers a wide range of products that cleverly incorporate Sanxingdui elements into various cultural items, including daily necessities, fashion accessories, and educational toys [7] Group 3: Historical Artifacts and Research Value - A thousand-year-old crown recently restored is on display at the Haixi National Museum, attracting significant attention from visitors [8] - The crown features exquisite craftsmanship and is made from over 2,500 pearls, turquoise, lapis lazuli, and garnet, showcasing a blend of cultural elements from Central Asia, the Central Plains, and Tibetan regions, highlighting its research value in the study of ethnic integration along the Silk Road [10][12] - The museum utilizes 3D scanning technology to create a 3D image of the crown, allowing visitors to enjoy a 360-degree view and listen to historical explanations through interactive multimedia screens [14]