Core Insights - The holiday season has brought a festive atmosphere across the country, with various activities enhancing people's enjoyment of life [1] Group 1: Tourism and Attractions - Inner Mongolia's Ejina Banner is experiencing an influx of tourists as the poplar trees turn golden, showcasing the region's natural beauty [3] - Jilin's Changbai Mountain scenic area has improved its infrastructure, including new walkways and expanded viewing platforms, to enhance visitor experience [3] - Qinghai's Chaka Salt Lake is developing a new vacation experience with diverse offerings, encouraging visitors to stay longer and immerse themselves in the unique highland salt lake environment [3] Group 2: Local Activities and Community Engagement - Beijing's municipal parks have launched over 100 activities and received more than 2.62 million visitors in the first four days of the holiday, highlighting local engagement [5] - Cultural events in Anhui and Fujian, such as a sports event combined with a rice field music festival and traditional performances, have attracted both locals and tourists [5] Group 3: Libraries and Museums - Xiong'an New Area's library has seen daily visitor numbers exceed 15,000, indicating a strong interest in reading during the holiday [7] - Shenzhen's "Bay Area Eye" bookstore has opened, featuring over 300,000 selected books, enhancing the reading experience for residents [7] - The astronomical experience center in Guizhou has seen visitor numbers increase two to three times, reflecting a growing interest in science and technology [7] Group 4: Evening Activities - Harbin's Ice and Snow World features themed ice sculptures that blend traditional Chinese elements, attracting significant attention [9] - Huzhou in Zhejiang has introduced an immersive "Intangible Cultural Heritage Night" event, drawing many visitors for interactive experiences [9] - In Gansu, the "Night Tour of the Yellow River" offers scenic boat rides, providing a relaxing holiday experience for participants [9]

Group 1: Holiday Consumption Trends - The May Day holiday saw a vibrant cultural tourism market, with new consumption experiences enhancing travel enjoyment [1][26] - Immersive experiences combining ancient and modern cultures were a significant feature, attracting many young visitors [8][10] - The transformation of industrial heritage sites into creative cultural spaces has generated new tourism business models [10][12] Group 2: Cultural Heritage and Tourism - Many tourists engaged with intangible cultural heritage (ICH) during their travels, leading to the development of diverse tourism products [13][17] - Performances of national intangible cultural heritage, such as the Lanzhou Taiping Drum, attracted significant attention from visitors [15][21] - The integration of ICH with local tourism, such as Tai Chi performances in Handan, has drawn considerable interest [18][21] Group 3: Rural Tourism and Outdoor Activities - Rural tourism gained popularity during the holiday, with various local activities driving consumer spending [26][31] - Outdoor activities in suburban areas, such as camping and fishing, became a new trend among tourists [29][31] - The number of visitors to rural accommodations increased significantly, with a reported 26.4% growth in revenue for local farmhouses [31] Group 4: Silver Economy and Travel - The elderly demographic has increasingly become a key market for tourism, with "slow travel" gaining traction among older travelers [37][41] - Specialized travel trains for seniors have seen a rise in demand, reflecting changing consumer preferences [41][44] - The travel routes for these trains have expanded to include more regional destinations, catering to the evolving interests of older travelers [44][45]