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一大批土菜馆走红,餐饮业开始流行“野”路子
3 6 Ke· 2025-07-17 12:51
土菜的流行并非偶然,它是消费情绪变化的必然产物。 整齐码放的旧竹椅,茶台上熟悉的老式热水瓶、茶盘、瓷水壶,泥墙上"咸鱼就饭,锅底刮烂""清油炒菜,各人所爱"等浏阳俚语,墙角柴火堆旁则斜倚着 水桶、箩筐、火椅子等农具,新鲜山货在竹篾筐里垒成小山——浏阳豆豉、干辣椒、土鸡蛋挨着活鱼水缸…… 火了5年的土菜"天花板"田小狗的饭店,至今仍然是一位难求,也带动着餐饮行业"土菜"风潮越刮越盛。 安徽的傻子土菜、福建的四方桌·福建客家土菜……这些餐厅不仅食客盈门,还成为当下餐饮人争相探访的重地。 有业内人士直言,当下是土菜发展的红利期,未来很长时间,餐饮业将保持越"土"越火、越"野"越火的趋势。 从田小狗到傻子土菜,又一批土菜馆火了! 土菜馆并不是什么新鲜事物,从早期散落在城郊的农家乐、苍蝇小馆、民间菜馆,到后来精致的院子餐饮、私房菜馆,都能看到土菜演变发展的身影。 眼下,在餐饮行业健康化、新鲜化、地域特色化的大趋势之下,土菜热度正在不断走高。 巨量算数大数据显示,近半年来,"土菜"等关键词搜索热度居高不下,平均每天有超8万人在搜索,同比搜索量翻倍。 根据企查查数据,过去两年,每年新增约4000家与"土菜"相关的餐饮企业。 ...
又一批地域菜系“黑马”崛起,这次是福州品牌
3 6 Ke· 2025-05-20 02:29
Group 1: Fujian Cuisine - The "Sifang Table" brand focuses on Hakka cuisine, emphasizing the use of local ingredients and a family dining atmosphere, with 27 locations across various cities [1][4][14] - "Zhu Fugui Seafood Hotpot" offers a unique seafood dining experience with a self-service model, currently operating 17 locations and known for its affordability and freshness [6][16] - "Bamin Xiaoju" represents a fusion of Fujian flavors, with a focus on innovative dishes that reflect local culture, having multiple locations and a strong presence on dining recommendation platforms [7][9][18] Group 2: Tea Houses - "3Tea" is a popular tea house brand that emphasizes quality tea and cultural experiences, with rapid expansion leading to 13 locations [26][28] - "Chunlun Tea House" aims to promote Fuzhou's jasmine tea culture, offering a blend of traditional and modern tea experiences, with plans for further expansion [25][34] - "Zuo Ye You" combines traditional tea culture with modern dining, featuring a unique day-night service model [31][33] Group 3: Japanese Cuisine - "Jianghefeng" is a well-established Japanese buffet brand known for its extensive menu and high-quality ingredients, with over 50 locations [39][46] - "Hua Chao" is a high-end Japanese buffet brand that focuses on premium dining experiences, currently operating 14 locations [47] - "Niku Matsuri" specializes in Japanese BBQ, expanding its presence in major cities with a focus on quality and service [44] Group 4: Southeast Asian Cuisine - "Xingye Nanyang Cuisine" is a high-end Southeast Asian restaurant chain known for its luxurious dining experience and diverse menu, with 19 locations [48][56] - "Thai Pu" is recognized for its authentic Thai cuisine and has received multiple accolades, currently operating 6 locations [52][58]