Core Viewpoint - The article discusses the antitrust investigation into Ctrip, highlighting it as a stress test for platform governance capabilities from an ESG perspective [2]. Group 1: Antitrust Investigation - The antitrust investigation into Ctrip is not a sudden event but indicates accumulated structural issues within the company [2]. - The investigation focuses on whether Ctrip has abused its market dominance, with a market share of over 50% typically indicating such dominance [5]. - Ctrip's market share in the OTA sector is projected to reach 56% by 2024, solidifying its leading position [5]. - Allegations include practices like "forced choice" for merchants, which have been previously cited in other antitrust cases against major platforms [6][5]. Group 2: Financial Performance - Ctrip's gross margin is approximately 81% and net margin around 33%, comparable to leading companies like Tencent and NetEase [10]. - The majority of Ctrip's revenue comes from accommodation bookings and transportation ticketing, which are typical transaction-based intermediary services [10]. - The high profits of Ctrip are attributed to its control over transaction entry points and pricing, rather than creating new content or relying on unique technology [10]. Group 3: ESG Governance Perspective - The article raises the question of whether monopolistic practices are inherently wrong, emphasizing that achieving market dominance through legal means is not illegal [7]. - Ctrip's high profits have not been reinvested into the industry, raising concerns about its responsibilities as a "chain leader" in the tourism sector [11]. - The structural imbalance of "high profits, low accountability" is a long-standing issue in Ctrip's profit model [12]. - The core responsibility of leading companies is to avoid abusing their market power and to ensure fair competition [13]. Group 4: Market Reaction and Future Implications - Following the announcement of the antitrust investigation, Ctrip's stock price dropped by 18%, indicating market concerns over governance risks [14]. - Ctrip's ESG rating was A in 2025, but there is a noted gap between its compliance commitments and actual business practices [14]. - The investigation may lead to a reassessment of Ctrip's business model and could impact its future operations and ESG ratings [17].