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科沃斯&慧博科技战略合作:构建智能清洁领域用户运营闭环生态
Quan Jing Wang· 2025-07-02 08:07
Core Insights - The global smart cleaning market is experiencing rapid growth, with an annual growth rate exceeding 20% [1] - The demand for integrated home solutions is increasing, making private domain operations a key driver for brands to break low-frequency consumption barriers and explore user lifetime value [1] Company Overview - Ecovacs Robotics holds over 15% market share in the global smart home appliance sector and focuses on technological innovation to reshape home cleaning experiences [3] - The company’s flagship products, including the "Deebot" vacuum cleaner and "Winbot" window cleaning robot, integrate AI and IoT technologies, becoming the preferred choice for millions of households [3][4] Strategic Partnership - Ecovacs has formed a strategic partnership with Huibo Technology to enhance private domain operations through the integration of "smart hardware + data intelligence" [1][6] - The collaboration aims to build a new paradigm for private domain operations in the home appliance industry, providing consumers with a more precise and warm smart living service experience [1][8] Digital Transformation Goals - The partnership will focus on four main areas: 1. Integrating all-channel data and user insights to break down data silos and create precise user profiles [7] 2. Constructing intelligent operational scenarios around the user lifecycle to enhance user engagement and repurchase rates [7] 3. Deeply integrating live streaming with private domain ecosystems to optimize user value extraction [7] 4. Empowering frontline staff with digital tools for real-time user insights to improve service responsiveness and personalization [7] Future Vision - The strategic collaboration aims to establish a "user operation closed-loop ecosystem" over the next three years, enhancing product technology and data operations to redefine the interaction logic and value chain of smart cleaning services [8][9] - The partnership is expected to drive significant innovation in the smart home service landscape, merging leading cleaning technology with data intelligence to create a more intelligent and emotionally resonant service experience for global households [9]