Core Insights - GAC Aion has initiated a brand event focused on user engagement, marking a significant shift towards a user-centric approach in its operations [1][3] - The company aims to transition from an engineering mindset to one that prioritizes user co-creation, emphasizing the importance of understanding customer needs in vehicle development [1][3] User-Centric Transformation - The shift in consumer perception of cars from mere transportation to lifestyle companions necessitates a focus on emotional and functional value, making "user-centric" the core logic for business survival and growth [3][5] - GAC Aion's strategy includes three key areas: user demand, product value, and service experience, to better understand market competition and user needs [3][5] Evolving Consumer Demands - As electric vehicles become more mainstream, consumer expectations have evolved, with younger users seeking smart features, families prioritizing space and safety, and commuters valuing range and charging convenience [5][6] - GAC Aion aims to provide high-quality vehicles at reasonable prices, leveraging its manufacturing capabilities and cost advantages to make advanced technology accessible to more families [5][6] Technological and Manufacturing Capabilities - GAC Aion's commitment to producing user-oriented vehicles is supported by its self-developed technologies and large-scale production capabilities, ensuring high performance, safety, and reliability [6][7] - The company has established a "lighthouse factory" for electric vehicles, ensuring product quality and customer satisfaction, while also focusing on advanced battery technology and electric drive systems [7][9] New Product Launches - Recent product launches include the Aion RT and Aion UT super, which feature competitive pricing and innovative functionalities, such as battery swapping for affordable models [9][10] - The Aion i60, a new dual-power model, addresses user pain points related to range anxiety and performance, showcasing GAC Aion's commitment to user-driven innovation [10][11] Strategic Collaborations - GAC Aion is engaging in cross-industry collaborations to enhance user value, exemplified by its partnership with JD.com and CATL to offer innovative vehicle configurations and purchasing experiences [10][11] - The launch of the Aion UT super, designed based on user insights, reflects the company's strategy to integrate user needs into its product development process [10][11]